S&P News, Market Insights, and More...
April 28, 2022

Best Practices to Optimize Your E-Commerce Website for Conversion

If you’ve launched your e-commerce and are ready to take orders, it’s now time to complete the critical steps to ensure your online store is set up for success! Once you have solidified your brand identity, established a reasonable website budget, and defined your unique selling proposition, it’s imperative to […]
April 13, 2022

Free Resources for E-Commerce Business Owners

As most entrepreneurs are aware, building a successful business is a marathon, not a sprint. This is especially true of e-commerce businesses, where the competition is as vast as the opportunities! Luckily, there are a plethora of available resources to help both new, and existing, e-commerce retailers achieve success. Here […]
March 25, 2022

Leveraging Your Logo

No matter how big or small the business, having a well-designed logo is an integral part of establishing your identity and building your brand. Logos carry so much intrinsic value as they not only help communicate ownership, quality, and company values but also serve as the foundation of your brand […]
February 4, 2022

Using Social Media to Market Your E-Commerce Business

In today’s competitive online marketplace, website promotion and online marketing are paramount! As important as it is to design an attractive website and create an e-commerce store that is stocked with unique, sought-after products and provides a secure, enjoyable user experience, to attract customers and close sales, it is imperative […]
January 6, 2022

2022 E-Commerce Trends

A new year brings new opportunities! For retailers and e-commerce businesses who have been adjusting their sales tactics to respond to the ever-changing market conditions of the last couple of years, this new year also brings a lot of questions as to how best to engage with existing customers, reach […]
December 8, 2021

Seven Holiday Season Tips for Online Retailers

The 2020 holiday shopping season sparked a profound shift in consumer behavior. With the strongest Black Friday on record (by a lot), which carried momentum through the Christmas holiday, online holiday revenue grew 32%, Y-o-Y, exceeding $188.2 billion for the first time ever! With 2021 holiday e-commerce sales projected to exceed […]
July 21, 2021

Six Ways to Promote Your Website for Free

While your e-commerce website is the cornerstone of your online business, even the best websites can go unnoticed without the proper promotion.  No matter how well your website is designed or how attractive your online store is to prospective customers, in today’s competitive, cluttered online shopping place, it’s imperative to […]
July 14, 2021

Four Reasons to Build Your Own E-Commerce Store

Whether you are an artist, musician, established brand, or budding entrepreneur, having your own e-commerce store is critical to attracting new customers, building your brand, and growing your bottom line. Not only did the e-commerce sales channel explode during the pandemic, but it’s also slated to continue to grow as […]
July 7, 2021

Generating Passive Income by Creating a Print On-Demand E-Commerce Store

Though it has been growing in popularity over the last several years, the ability to generate passive income via a side business or side gig exploded during the pandemic.  As more people found themselves facing both job and financial insecurity, the shift towards entrepreneurism and the appeal of generating additional […]
May 18, 2021

Three Tips for Reducing Cart Abandonment

You have launched your e-commerce website, curated the perfect products to sell online, and attracted the customer to your online store.  The customer has selected items for purchase, you are *this* close to closing the sale, and they abandon their cart before completing checkout! If this sounds familiar, you are […]