June 8, 2022

The Rise of Social Commerce

Social commerce continues its meteoric rise with the latest predictions putting the industry at $1.2 trillion in purchases by 2025! With more than $958 billion spent in 2021, it’s clear that this marketing and sales channel represents a very real, profitable tactic for brands. But what exactly is social commerce […]
April 15, 2021

Five Things to Consider Before Launching An E-Commerce Business in 2021

If 2020 taught us anything, it was the importance of bring resourceful!  For many, this included being able to react to the needs of the ever-changing marketplace while responding to consumers’ needs and demands.  All the while, creating new streams of income.  Enter, e-commerce and e-commerce entrepreneurism! While the pandemic […]
February 11, 2021

Use Your Content to Grow Revenue!

We can all agree 2020 was remarkable, for many of the wrong reasons!  Consumer shopping behaviors and sales models seemingly changed overnight, e-commerce and online shopping replaced in-store buying, and many purchase decisions were based on needs rather than wants.  The landscape of both business and consumerism was forever changed.  […]