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As you may know, print-on-demand has been steadily growing in popularity. Not only does it offer new and existing businesses an opportunity to create an additional revenue stream, but the options for print-on-demand are almost as limitless as the ideas you can create for them.
It’s easy to implement and offers a wealth of benefits, such as:
Little to No Overhead Costs. Rather than purchasing inventory, which often requires large bulk orders, print-on-demand enables businesses to launch new products without carrying inventory, as products are printed and shipped upon purchase.
Opportunities to Expand Product Lines and Offer Product Extensions. Many print-on-demand solutions offer customers a breadth and depth of product selections! From apparel to drinkware, cell phone cases, chargers, drinkware, wall art, stickers, and more, platforms like Printful or CafePress allow business owners to launch new products with little work.
Opportunities for Creativity. When it comes to print-on-demand, the opportunities for creativity are virtually endless! As you do not have to carry any inventory, you can launch as many products and designs as you wish. When a customer purchases something, it’s printed on demand and shipped directly to your customer, saving you time and money.
Decreased Risk. No matter how talented you and your designers may be, not every design will be a winner. Rather than forecasting sales and investing in inventory, print-on-demand companies allow you to test designs and product ideas virtually risk-free.
Opportunities to Grow Your Customer Base. Print-on-demand allows you to diversify your product offerings and reach more buyers. For example, if you offer one-offs or customized products, print-on-demand can let potential customers who are not ready for a larger investment connect with your brand at a lower price point. It also allows you to easily stand up new products and product extensions to complement your best sellers.
Ease of Implementation. There are many established, reputable print-on-demand platforms that easily integrate with most e-commerce websites. So, rather than taking a chance on printing items yourself and running into potential quality issues, print-on-demand lets you engage with popular third-party companies that do the work for you—and make you look good by association. These companies also handle all shipping and customer service, freeing up time for you to focus on your business.
If you already have an e-commerce shop, such as a Shopify website, you may want to look for a print-on-demand app or integration for your e-commerce platform. Here is a list of some of the best print-on-demand companies to help get you started:
