S&P News, Market Insights, and More…

December 7, 2022

Last-Minute Holiday Marketing Strategies for E-Commerce Businesses

The holiday season is in full swing and you can feel the energy in the air! And although the biggest shopping weekend on the year is behind us (Black Friday, Small Business Saturday, and Cyber Monday…all of which lasted more than a weekend!), shoppers are still looking for the perfect […]
November 30, 2022

2022 Black Friday to Cyber Monday Holiday Shopping Recap

According to Adobe Analytics data, the 2022 holiday shopping season is estimated to be the biggest to date! Initial reports indicate consumers spent a record $5.29B online, on Thanksgiving Day alone! A 2.9% increase year-over-year (YoY). Shoppers were enticed by big discounts in the toys and electronics categories. Online Black Friday […]
November 21, 2022

How to Win Over Customers on Black Friday and Cyber Monday

With two of retail’s biggest shopping events, Black Friday and Cyber Monday, happening in the coming week, both online and brick-and-mortar retailers are ramping up the competition. Many have already launched their holiday campaigns early and are offering steep discounts to attract shoppers! To stand out in the barrage of […]
November 17, 2022

Five Black Friday Through Cyber Monday Planning Tips for Business Owners

We’re days away from the biggest shopping season of the year! With online merchants looking to make billions in sales from Black Friday through Cyber Monday. According to Shopify, their merchants alone made more than $6 billion in sales from Black Friday through Cyber Monday last year!   In one of their […]
November 11, 2022

2022 Holiday Shipping Deadlines (Domestic Only)

Walk into any store or navigate to virtually any e-commerce website and it is evident the holiday season is in full swing! As is the need to start planning for holiday shipping! To help you do so, we are sharing the 2022 holiday shipping deadlines from the USPS, FedEx, and […]
November 4, 2022

Holiday Marketing Ideas to Increase Your Ecommerce Sales

The holiday season is one of the busiest, most critical times of the year for e-commerce businesses and online entrepreneurs. And customers are spending more online than ever before! According to studies, 2021 holiday sales increased 16.1% year-over-year in the United States, to a value of $1.221 trillion. This number is […]
October 26, 2022

Print-on-Demand Products to Boost Your Holiday Season Sales

‘Tis the holiday shopping season! One of the busiest, most profitable times of year for e-commerce retailers and print-on-demand business owners. By implementing the right strategy, online business owners and brands can generate additional revenue before closing out the calendar year! A critical component of an effective holiday sales strategy […]
October 20, 2022

Bring Your Photos to Life!

Not only is October the official start of the holiday family photo season but also National Family History Month in the United States! Additionally, fall sports are in full swing and nature is showing off with beautifully transitioning leaves, festive pumpkin patches, and some of the most beautiful cotton candy […]
October 13, 2022

Nine Thanksgiving Marketing Ideas to Attract Customers and Boost Sales

Thanksgiving is not only a time to give thanks and celebrate your gratitude with family and friends but also the unofficial start of the holiday shopping season! And as an estimated 158.3 million people shop online during Thanksgiving weekend, small business owners and e-commerce entrepreneurs don’t want to miss out on […]
October 6, 2022

Marketing Tactics to Drive More Sales

One thing all e-commerce retailers have in common is the desire to drive traffic to their online store and increase conversions on-site. The challenge is determining which marketing tactics and strategies can accomplish both. Shopify compiled a list of effective marketing tactics and ecommerce tools, along with ideas to help you […]