June 8, 2021

The Importance of Gift Wrapping & How To Elevate Yours

When it comes to gift giving, buying the perfect gift is not always enough.  While some may think great gifts do not require beautiful packaging, gift wrapping paper serves as the finishing touch all gifts need! Gift wrapping is not just about covering a present in decorative paper, it is […]
April 28, 2021

Why Do We Wrap Presents?

With spring underway and summer just around the corner, many are looking forward to graduations, baby showers, bridal showers, weddings, and any other reasons to celebrate!  And whether getting together or virtually, these celebrations will likely include gifts that share one thing in common – they will all come wrapped […]
March 23, 2021

Eight Reasons to Consider Old School Sticker Marketing

For over 65 years, stickers have been a mainstay in marketing and advertising campaigns.  Whether helping politicians to get elected, building brand awareness around companies and brands, or advertising virtually anything!, stickers have served as both conversation starters and one of the most affordable ways to gain exposure for brands, products, […]
January 13, 2021

Marketing Channels to Leverage in 2021

While every marketer understands the importance of keeping up with trends, many marketers, business owners, and brands are wondering how best to reach consumers in the coming year.  The fact that 2020 forever changed the landscape of retail has been widely discussed, but the pandemic’s true impact on consumer behavior […]
January 5, 2021

The Psychology of Stickers

People Love Stickers.  But Why? From car enthusiasts and racers, to college students and adventurers, Millennials, marketers, artists, and virtually every group in between, people love stickers!  Some love to collect them.  Some love to display them.  Some love to use them for decorating everything from water bottles, laptops, and […]