June 15, 2022

14 E-Commerce Trends to Watch

E-commerce is constantly evolving and now more than ever, merchants are creating and/or improving their e-commerce websites and businesses to meet customers where they are. BigCommerce recently shared the biggest trends affecting e-commerce retailers in the coming months and years.  AR enhances the reality of online shopping. There will be a growing […]
June 8, 2022

The Rise of Social Commerce

Social commerce continues its meteoric rise with the latest predictions putting the industry at $1.2 trillion in purchases by 2025! With more than $958 billion spent in 2021, it’s clear that this marketing and sales channel represents a very real, profitable tactic for brands. But what exactly is social commerce […]
May 12, 2022

Step-by-Step Guide to Launching a Business

Interested in launching a new business but aren’t sure where to start? This step-by-step guide is designed to help you with everything from conceptualizing and validating your idea(s) to determining the logistics of launching your product or service.  1. Find a Business Idea The first step in starting a business […]
April 28, 2022

Best Practices to Optimize Your E-Commerce Website for Conversion

If you’ve launched your e-commerce and are ready to take orders, it’s now time to complete the critical steps to ensure your online store is set up for success! Once you have solidified your brand identity, established a reasonable website budget, and defined your unique selling proposition, it’s imperative to […]
April 13, 2022

Free Resources for E-Commerce Business Owners

As most entrepreneurs are aware, building a successful business is a marathon, not a sprint. This is especially true of e-commerce businesses, where the competition is as vast as the opportunities! Luckily, there are a plethora of available resources to help both new, and existing, e-commerce retailers achieve success. Here […]
March 25, 2022

Leveraging Your Logo

No matter how big or small the business, having a well-designed logo is an integral part of establishing your identity and building your brand. Logos carry so much intrinsic value as they not only help communicate ownership, quality, and company values but also serve as the foundation of your brand […]
February 4, 2022

Using Social Media to Market Your E-Commerce Business

In today’s competitive online marketplace, website promotion and online marketing are paramount! As important as it is to design an attractive website and create an e-commerce store that is stocked with unique, sought-after products and provides a secure, enjoyable user experience, to attract customers and close sales, it is imperative […]
January 6, 2022

2022 E-Commerce Trends

A new year brings new opportunities! For retailers and e-commerce businesses who have been adjusting their sales tactics to respond to the ever-changing market conditions of the last couple of years, this new year also brings a lot of questions as to how best to engage with existing customers, reach […]
December 8, 2021

Seven Holiday Season Tips for Online Retailers

The 2020 holiday shopping season sparked a profound shift in consumer behavior. With the strongest Black Friday on record (by a lot), which carried momentum through the Christmas holiday, online holiday revenue grew 32%, Y-o-Y, exceeding $188.2 billion for the first time ever! With 2021 holiday e-commerce sales projected to exceed […]
July 21, 2021

Six Ways to Promote Your Website for Free

While your e-commerce website is the cornerstone of your online business, even the best websites can go unnoticed without the proper promotion.  No matter how well your website is designed or how attractive your online store is to prospective customers, in today’s competitive, cluttered online shopping place, it’s imperative to […]