November 10, 2023

Two Easy Ways to Use Data to Spark Your E-Commerce Holiday Marketing Strategy

With Black Friday and Cyber Monday only weeks away, e-commerce business owners eagerly await the year’s busiest shopping season! While most have perfected and launched their marketing strategies, leveraging data is also essential to help maximize sales. Shifting to a data-driven strategy can significantly impact online sales and help boost […]
October 26, 2023

Four E-Commerce Metrics to Consider Adding to Your Marketing Reports

As e-commerce remains a primary sales channel, online business owners and brands face steep competition. Not only in attracting and engaging potential customers but also in converting visitors into paying customers. As such, e-commerce marketing strategies and metrics are constantly evolving. While metrics such as bounce rate, time on page, […]
October 12, 2023

Seven Marketing Tactics to Drive Traffic to Your E-Commerce Website

E-commerce business owners face the ultimate challenge of attracting and engaging customers while driving traffic to their online stores. While this is a challenging feat, as online consumers are inundated with ads and options, the following best practices can help you get your brand noticed by those most likely to […]
September 21, 2023

Halloween Marketing Ideas to Help Grow Your E-Commerce Business

Halloween offers a variety of opportunities for e-commerce businesses and brands to engage customers and close sales! From fun videos and social media campaigns to spooky website effects, Halloween themed promos, email marketing campaigns, and limited time offerings, virtually any business can benefit from a well-planned, well-executed Halloween marketing blitz. […]
May 11, 2023

Last Minute Mother’s Day Marketing Ideas

Mother’s Day is on May 14th and customers are searching for fun ways to surprise the special women in their lives! From gifts for moms, wives, and grandmothers to those for bonus moms, fur moms, and others who assume the role of a mom, Mother’s Day has become one of […]
February 24, 2023

Reasons to Use Stickers in Your Marketing

Making their debut in the 1800’s, promotional stickers are not only a time tested, effective form of advertising but also a powerful, proven marketing tool. Their “old-school” cool and interactive, engaging format lend themselves to creativity and help businesses and brands cultivate their following while differentiating themselves from their competition. […]
January 12, 2023

Eight Valentine’s Day Promotion Ideas for Your E-Commerce Business

Did you know? Valentine’s Day is the fifth-largest spending event in the United States, coming in just behind the winter holidays and Mother’s Day!  According to The Balance, approximately 50% of people in the US celebrate Valentine’s Day and, in 2022, they spent $23.9 billion on Valentine’s Day shopping. With that in […]
November 4, 2022

Holiday Marketing Ideas to Increase Your Ecommerce Sales

The holiday season is one of the busiest, most critical times of the year for e-commerce businesses and online entrepreneurs. And customers are spending more online than ever before! According to studies, 2021 holiday sales increased 16.1% year-over-year in the United States, to a value of $1.221 trillion. This number is […]