Last Minute Mother’s Day Marketing Ideas

Mother’s Day is on May 14th and customers are searching for fun ways to surprise the special women in their lives! From gifts for moms, wives, and grandmothers to those for bonus moms, fur moms, and others who assume the role of a mom, Mother’s Day has become one of the biggest online shopping events of the year!

In 2022, the National Retail Federation reported 84% of U.S. consumers celebrated Mother’s Day, with total spending exceeding $31.7 billion (an average of $245 per person). And despite the current economic state, that average is expected to increase in 2023! To capitalize on this spending, e-commerce business owners are seeking new ways to attract customers and drive traffic to their sites.

Here are eight last-minute marketing ideas to try!

1. Launch a landing page dedicated to Mother’s Day shopping

Though it may require some creativity, most any e-commerce business can position their products or services as a Mother’s Day gift. Make it easy for prospective customers to navigate your store by creating a Mother’s Day shopping page featuring gift ideas, gift card options, and holiday specials.

2. Create a Mother’s Day Gift Guide

Your customers are already looking for Mother’s Day gifts so create a special gift guide to help inspire their purchase. Showcase the perfect selection of products and gift ideas and make them as shoppable as possible by leveraging “add to cart” options. Consider featuring your gift guide on your Mother’s Day landing page and in your blog, with links to purchase. Shoppable infographics and mood boards are also easy ways to share your guide.

3. Offer personalization options

Personalization is one of the biggest trends of the year, and while it’s popular year-round, one-of-a-kind, personalized products are especially in demand for special events and holidays like Mother’s Day. Consider introducing product personalization to your store by launching a new, limited edition product selection that may be customized or by offering personalization and/or customization options for your best sellers.

4. Offer Gift Cards

As ship windows narrow, gift cards become one of the easiest sales to close! By offering customers electronic gift cards, and including email delivery options, e-commerce retailers can cater to all of the last minute shoppers still hunting for the perfect Mother’s Day gift.

5. Design and share a Pinterest theme board

Pinterest is undoubtedly one of the most popular visual search engines, with over 431 million active users and an estimated 77% percent of weekly Pinners discovering new brands or products on the platform. Tap into this vast audience by creating a Mother’s Day theme board featuring your products. Prioritize uploading content that both visually stunning and memorable. To make them as aesthetically attractive as possible, only pin high-quality images and consider grouping them together by topic and color scheme.

6. Host a Mother’s Day Giveaway

A great way to increase sales and grow your customer base is by hosting a holiday giveaway. Consider running a limited-time promotion in which you offer a prize featuring your most popular product(s) that would make the perfect gift for any mother.

7. Run a Mother’s Day Special

Holidays and special offers tend to go together so this Mother’s Day, consider a holiday promo featuring a special promo code or discount. Consider offering a percentage-based discount, a dollar value discount, a gift with purchase, or free shipping.

8. Promote Your Specials

Promote your specials via email marketing, push campaigns, and social media. Targeted email campaigns and push notifications are among the most effective ways to promote your specials. Push notifications, which are short messages (usually not longer than 120 characters), garner a 2x higher click-through rate than emails. These mediums may be leveraged to share your Mother’s Day gift guides, specials, and promotions.

Happy Mother’s Day!