February 28, 2024

SEO Tips for E-Commerce Businesses

One of the most sustainable ways to generate traffic for your e-commerce website is by ranking organically in search results. But even though SEO has one of the highest ROIs of any e-commerce marketing campaign, many online stores operate without considering search engines. While you can purchase pay-per-click ads on platforms like […]
January 3, 2024

Fun Facts About Print-On-Demand for 2024 and Beyond!

As e-commerce continues to grow, so does print-on-demand! So much so that the industry is expected to be bigger than ever in 2024! According to numerous sources, print-on-demand is expected to grow significantly over the next decade. While the global print-on-demand market was valued at $5.397 billion in 2022, it is […]
November 30, 2023

Digital Marketing Strategies for Year-End 2023 and Beyond

Year-end is quickly approaching, and e-commerce brands and business owners are eager to close 2023 positively and position their businesses for future success! Whether you are looking to build on the momentum of a successful holiday shopping season, meet year-end sales goals, or gear up for 2024, these digital marketing […]
August 24, 2023

The Top 3 Tips for E-Commerce in Uncertain Times

As they say, change is the only constant. This is common knowledge among retail workers, especially after the previous three years. But if you believe the upheaval is over and things are returning to what we previously referred to as normal, I’ve got some bad news: there is no turning […]
July 7, 2023

Seven Tips to Help You Win Amazon Prime Day

Amazon Prime Day is only 4 days away and e-commerce retailers of all kinds are all looking for ways to capitalize on the July 11-12 shopping frenzy! So much so, that even those e-commerce brands not on Amazon are creating their own, branded online shopping events in the coming week. […]
May 26, 2023

E-Commerce Strategies for Summer

Summer unofficially kicks off this weekend, and while the season’s excitement usually leads to early summer sales, as the months wane on and consumers are more likely to be traveling and spending time outdoors, there tends to be a cooling off period that impacts retailers. Specifically, e-commerce retailers. Globally, July […]
May 5, 2023

Ten Strategies to Grow Your E-Commerce Business

When it comes to e-commerce, change is constant. From technological advancements and pricing strategies to customer engagement trends and product offerings, the e-commerce landscape is always evolving. And as consumers search for the latest and greatest products and pricing, it is imperative that e-commerce businesses are agile, and laser-focused on […]
March 17, 2023

The ‘Phygital’ Experience and Why Retailers Must Embrace It

As retailers continue to look for ways to adapt to the fluctuating economy and ever-changing demands o consumers, many are looking for new ways to engage customers and provide them with the best shopping experience, both online and in-store. Enter the “phygital” experience. TotalRetail recently shared some great examples of […]
January 5, 2023

Top E-Commerce Trends to Watch and Leverage in 2023

2022 was another record breaking year for e-commerce! According to data from Morgan Stanley, e-commerce sales now account for 22% of all global purchases. And in 2023, over 265 million U.S. consumers are estimated to be shopping online. Shopify’s Michael Keenan recently reported, “Two years ago, only 17.8% of sales were made from online purchases. […]
November 30, 2022

2022 Black Friday to Cyber Monday Holiday Shopping Recap

According to Adobe Analytics data, the 2022 holiday shopping season is estimated to be the biggest to date! Initial reports indicate consumers spent a record $5.29B online, on Thanksgiving Day alone! A 2.9% increase year-over-year (YoY). Shoppers were enticed by big discounts in the toys and electronics categories. Online Black Friday […]