September 8, 2021

Expand Your E-Commerce Store Offerings with Product Line Extensions

If you are looking for an easy, cost effective way to expand your e-commerce store offerings, product line extensions may be the answer! By definition, a product line extension is the use of an established product brand name for a new item in the same product category. Line extensions occur […]
August 18, 2021

After Years of Being Encouraged to “Lean In,” More Working Mothers are Looking to “Lean Out”

Eight years after Sheryl Sandberg’s Lean In, wherein the Facebook COO shared her personal stories and research to shine a light on gender differences in the workplace and offered practical advice to help women achieve their goals, more women are looking to Lean Out. As stated so well in a […]
August 11, 2021

50 Exceptional Shopify Stores

Looking for some e-commerce website inspo?  Look no further! Shopify has shared a list of 50 exceptional stores on their platform that will inspire anyone who is on the journey of building their own business.  See what others have created on the platform and use their e-commerce website designs to […]
July 14, 2021

Four Reasons to Build Your Own E-Commerce Store

Whether you are an artist, musician, established brand, or budding entrepreneur, having your own e-commerce store is critical to attracting new customers, building your brand, and growing your bottom line. Not only did the e-commerce sales channel explode during the pandemic, but it’s also slated to continue to grow as […]
July 7, 2021

Generating Passive Income by Creating a Print On-Demand E-Commerce Store

Though it has been growing in popularity over the last several years, the ability to generate passive income via a side business or side gig exploded during the pandemic.  As more people found themselves facing both job and financial insecurity, the shift towards entrepreneurism and the appeal of generating additional […]
June 2, 2021

The Pros and Cons of Selling Online

Are you interested in selling stuff online?  Launching your own e-commerce business?  Do you have dreams of quitting the rat-race, walking away from your 9-5 (or 7-6, or whatever crazy hours you work!), and becoming a small business owner?  Or…. Are you looking for a creative outlet?  A way to […]
May 25, 2021

Top Five Benefits of E-commerce for Businesses and Consumers

While e-commerce has always been the way of the future, the pandemic helped this channel explode with opportunities!  After years of predictable growth, COVID-19 expedited e-commerce’s trajectory, accelerating the industry’s growth by 4-6 years! The pandemic magnified many of the advantages of e-commerce, particularly those related to convenience, contactless shopping, and […]
May 13, 2021

Eight Ideas for Using Your Current Content to Establish a New Stickers and Gift Wrapping e-Commerce Business

While e-Commerce is by no means a new method of buying and selling products, it’s a channel that continues to evolve and gain popularity.  Today’s consumers crave unique products that allow them to display their individuality and personal style through customization and personalization. They seek to do business with companies […]
April 15, 2021

Five Things to Consider Before Launching An E-Commerce Business in 2021

If 2020 taught us anything, it was the importance of bring resourceful!  For many, this included being able to react to the needs of the ever-changing marketplace while responding to consumers’ needs and demands.  All the while, creating new streams of income.  Enter, e-commerce and e-commerce entrepreneurism! While the pandemic […]
March 30, 2021

How to Build Trust and Drive Customer Retention for Your Online Business

When it comes to online shopping, consumers value trust above all else!  Over the last year, as consumers have flocked to online stores to shop for everything from groceries and necessary household items to clothing, gifts, and everything in between – and more retailers and start-ups have entered the online […]