August 24, 2023

The Top 3 Tips for E-Commerce in Uncertain Times

As they say, change is the only constant. This is common knowledge among retail workers, especially after the previous three years. But if you believe the upheaval is over and things are returning to what we previously referred to as normal, I’ve got some bad news: there is no turning […]
July 7, 2023

Seven Tips to Help You Win Amazon Prime Day

Amazon Prime Day is only 4 days away and e-commerce retailers of all kinds are all looking for ways to capitalize on the July 11-12 shopping frenzy! So much so, that even those e-commerce brands not on Amazon are creating their own, branded online shopping events in the coming week. […]
May 26, 2023

E-Commerce Strategies for Summer

Summer unofficially kicks off this weekend, and while the season’s excitement usually leads to early summer sales, as the months wane on and consumers are more likely to be traveling and spending time outdoors, there tends to be a cooling off period that impacts retailers. Specifically, e-commerce retailers. Globally, July […]
May 5, 2023

Ten Strategies to Grow Your E-Commerce Business

When it comes to e-commerce, change is constant. From technological advancements and pricing strategies to customer engagement trends and product offerings, the e-commerce landscape is always evolving. And as consumers search for the latest and greatest products and pricing, it is imperative that e-commerce businesses are agile, and laser-focused on […]
March 17, 2023

The ‘Phygital’ Experience and Why Retailers Must Embrace It

As retailers continue to look for ways to adapt to the fluctuating economy and ever-changing demands o consumers, many are looking for new ways to engage customers and provide them with the best shopping experience, both online and in-store. Enter the “phygital” experience. TotalRetail recently shared some great examples of […]
March 2, 2023

Learn How to Convert Screen Shoppers into Buyers

Total Retail recently shared its best tips to help retailers optimize their online shopping experiences and increase sales. If you’ve been feeling the effects of the market’s significant shifts and heightened competition over the last couple of years, it’s a must-read. As more consumers engage in online shopping, the world […]
January 5, 2023

Top E-Commerce Trends to Watch and Leverage in 2023

2022 was another record breaking year for e-commerce! According to data from Morgan Stanley, e-commerce sales now account for 22% of all global purchases. And in 2023, over 265 million U.S. consumers are estimated to be shopping online. Shopify’s Michael Keenan recently reported, “Two years ago, only 17.8% of sales were made from online purchases. […]
December 7, 2022

Last-Minute Holiday Marketing Strategies for E-Commerce Businesses

The holiday season is in full swing and you can feel the energy in the air! And although the biggest shopping weekend on the year is behind us (Black Friday, Small Business Saturday, and Cyber Monday…all of which lasted more than a weekend!), shoppers are still looking for the perfect […]
November 30, 2022

2022 Black Friday to Cyber Monday Holiday Shopping Recap

According to Adobe Analytics data, the 2022 holiday shopping season is estimated to be the biggest to date! Initial reports indicate consumers spent a record $5.29B online, on Thanksgiving Day alone! A 2.9% increase year-over-year (YoY). Shoppers were enticed by big discounts in the toys and electronics categories. Online Black Friday […]
November 17, 2022

Five Black Friday Through Cyber Monday Planning Tips for Business Owners

We’re days away from the biggest shopping season of the year! With online merchants looking to make billions in sales from Black Friday through Cyber Monday. According to Shopify, their merchants alone made more than $6 billion in sales from Black Friday through Cyber Monday last year!   In one of their […]