September 8, 2021

Expand Your E-Commerce Store Offerings with Product Line Extensions

If you are looking for an easy, cost effective way to expand your e-commerce store offerings, product line extensions may be the answer! By definition, a product line extension is the use of an established product brand name for a new item in the same product category. Line extensions occur […]
August 18, 2021

After Years of Being Encouraged to “Lean In,” More Working Mothers are Looking to “Lean Out”

Eight years after Sheryl Sandberg’s Lean In, wherein the Facebook COO shared her personal stories and research to shine a light on gender differences in the workplace and offered practical advice to help women achieve their goals, more women are looking to Lean Out. As stated so well in a […]
August 11, 2021

50 Exceptional Shopify Stores

Looking for some e-commerce website inspo?  Look no further! Shopify has shared a list of 50 exceptional stores on their platform that will inspire anyone who is on the journey of building their own business.  See what others have created on the platform and use their e-commerce website designs to […]
July 7, 2021

Generating Passive Income by Creating a Print On-Demand E-Commerce Store

Though it has been growing in popularity over the last several years, the ability to generate passive income via a side business or side gig exploded during the pandemic.  As more people found themselves facing both job and financial insecurity, the shift towards entrepreneurism and the appeal of generating additional […]
May 25, 2021

Top Five Benefits of E-commerce for Businesses and Consumers

While e-commerce has always been the way of the future, the pandemic helped this channel explode with opportunities!  After years of predictable growth, COVID-19 expedited e-commerce’s trajectory, accelerating the industry’s growth by 4-6 years! The pandemic magnified many of the advantages of e-commerce, particularly those related to convenience, contactless shopping, and […]
April 15, 2021

Five Things to Consider Before Launching An E-Commerce Business in 2021

If 2020 taught us anything, it was the importance of bring resourceful!  For many, this included being able to react to the needs of the ever-changing marketplace while responding to consumers’ needs and demands.  All the while, creating new streams of income.  Enter, e-commerce and e-commerce entrepreneurism! While the pandemic […]
March 30, 2021

How to Build Trust and Drive Customer Retention for Your Online Business

When it comes to online shopping, consumers value trust above all else!  Over the last year, as consumers have flocked to online stores to shop for everything from groceries and necessary household items to clothing, gifts, and everything in between – and more retailers and start-ups have entered the online […]
March 17, 2021

Virtual Tradeshows for e-Commerce Entrepreneurs

For anyone considering launching a new e-Commerce business, here are some virtual tradeshows you may want to attend! If you’re interested in learning more or researching the attendees, please visit https://ecommerce.etailinsights.com/free-pilot-application.
January 13, 2021

Marketing Channels to Leverage in 2021

While every marketer understands the importance of keeping up with trends, many marketers, business owners, and brands are wondering how best to reach consumers in the coming year.  The fact that 2020 forever changed the landscape of retail has been widely discussed, but the pandemic’s true impact on consumer behavior […]
December 22, 2020

The Future of Retail and E-Commerce

The retail industry was massively disrupted with the onset of the COVID-19 pandemic in 2020. As fears arose around shopping in-person, and options were limited as many stores temporary, and later permanent, closures, consumers had no choice but to adopt e-commerce channels to make online purchases for everything from groceries […]