January 18, 2022

Building Trust and Driving Customer Retention for Your E-Commerce Business

When it comes to online shopping, consumers value trust above all else!  As consumers continue to embrace e-commerce channels to shop for everything from groceries and household items to clothing, gifts, and virtually everything in between, and established retailers and start-ups compete for market share, building trust has become paramount […]
January 6, 2022

2022 E-Commerce Trends

A new year brings new opportunities! For retailers and e-commerce businesses who have been adjusting their sales tactics to respond to the ever-changing market conditions of the last couple of years, this new year also brings a lot of questions as to how best to engage with existing customers, reach […]
December 8, 2021

Seven Holiday Season Tips for Online Retailers

The 2020 holiday shopping season sparked a profound shift in consumer behavior. With the strongest Black Friday on record (by a lot), which carried momentum through the Christmas holiday, online holiday revenue grew 32%, Y-o-Y, exceeding $188.2 billion for the first time ever! With 2021 holiday e-commerce sales projected to exceed […]
December 2, 2021

Seven Steps for Launching an E-Commerce Business

If you’re interested in launching an e-commerce business or selling products or services online, these seven steps will help get you started! Step 1: Research As with any new business endeavor, the first step in learning how to start an e-commerce business is conducting the necessary research. Thoroughly evaluate the […]
September 22, 2021

How to Build, Launch, and Grow a Profitable Online Store

The e-commerce channel is positioned for continued growth!  While the pandemic accelerated its trajectory, consumer purchasing habits from 2020 are expected to continue accelerating throughout (and beyond!) 2021. A recent report from eMarketer projects that retail e-commerce sales in the U.S. will increase by 13.7% to $908.73 billion. While online opportunities abound, starting an e-commerce […]
September 8, 2021

Expand Your E-Commerce Store Offerings with Product Line Extensions

If you are looking for an easy, cost effective way to expand your e-commerce store offerings, product line extensions may be the answer! By definition, a product line extension is the use of an established product brand name for a new item in the same product category. Line extensions occur […]
July 28, 2021

Going Global? Check Out This Free Webinar

We’ve had the pleasure of attending several webinars hosted by TotalRetail and have been thoroughly impressed with the content they share on a monthly basis. If you’re considering taking your e-commerce business global, we highly encourage you to tune into the free replay of their webinar, “Avoiding the Pitfalls of […]
July 21, 2021

Six Ways to Promote Your Website for Free

While your e-commerce website is the cornerstone of your online business, even the best websites can go unnoticed without the proper promotion.  No matter how well your website is designed or how attractive your online store is to prospective customers, in today’s competitive, cluttered online shopping place, it’s imperative to […]
July 14, 2021

Four Reasons to Build Your Own E-Commerce Store

Whether you are an artist, musician, established brand, or budding entrepreneur, having your own e-commerce store is critical to attracting new customers, building your brand, and growing your bottom line. Not only did the e-commerce sales channel explode during the pandemic, but it’s also slated to continue to grow as […]
July 7, 2021

Generating Passive Income by Creating a Print On-Demand E-Commerce Store

Though it has been growing in popularity over the last several years, the ability to generate passive income via a side business or side gig exploded during the pandemic.  As more people found themselves facing both job and financial insecurity, the shift towards entrepreneurism and the appeal of generating additional […]