September 22, 2021

How to Build, Launch, and Grow a Profitable Online Store

The e-commerce channel is positioned for continued growth!  While the pandemic accelerated its trajectory, consumer purchasing habits from 2020 are expected to continue accelerating throughout (and beyond!) 2021. A recent report from eMarketer projects that retail e-commerce sales in the U.S. will increase by 13.7% to $908.73 billion. While online opportunities abound, starting an e-commerce […]
September 8, 2021

Expand Your E-Commerce Store Offerings with Product Line Extensions

If you are looking for an easy, cost effective way to expand your e-commerce store offerings, product line extensions may be the answer! By definition, a product line extension is the use of an established product brand name for a new item in the same product category. Line extensions occur […]
July 28, 2021

Going Global? Check Out This Free Webinar

We’ve had the pleasure of attending several webinars hosted by TotalRetail and have been thoroughly impressed with the content they share on a monthly basis. If you’re considering taking your e-commerce business global, we highly encourage you to tune into the free replay of their webinar, “Avoiding the Pitfalls of […]
July 21, 2021

Six Ways to Promote Your Website for Free

While your e-commerce website is the cornerstone of your online business, even the best websites can go unnoticed without the proper promotion.  No matter how well your website is designed or how attractive your online store is to prospective customers, in today’s competitive, cluttered online shopping place, it’s imperative to […]
July 14, 2021

Four Reasons to Build Your Own E-Commerce Store

Whether you are an artist, musician, established brand, or budding entrepreneur, having your own e-commerce store is critical to attracting new customers, building your brand, and growing your bottom line. Not only did the e-commerce sales channel explode during the pandemic, but it’s also slated to continue to grow as […]
July 7, 2021

Generating Passive Income by Creating a Print On-Demand E-Commerce Store

Though it has been growing in popularity over the last several years, the ability to generate passive income via a side business or side gig exploded during the pandemic.  As more people found themselves facing both job and financial insecurity, the shift towards entrepreneurism and the appeal of generating additional […]
June 22, 2021

On-Demand Printing & Why It’s a Smart Business Model

Whether you are an artist, designer, musician, author, brand, fan club, or entrepreneur, on-demand printing offers a simple, low-cost way of monetizing your creativity and expanding your e-commerce business! From stickers to posters to custom gift wrapping paper, on-demand printing enables you to create customized products, using your own artwork, […]
June 2, 2021

The Pros and Cons of Selling Online

Are you interested in selling stuff online?  Launching your own e-commerce business?  Do you have dreams of quitting the rat-race, walking away from your 9-5 (or 7-6, or whatever crazy hours you work!), and becoming a small business owner?  Or…. Are you looking for a creative outlet?  A way to […]
May 25, 2021

Top Five Benefits of E-commerce for Businesses and Consumers

While e-commerce has always been the way of the future, the pandemic helped this channel explode with opportunities!  After years of predictable growth, COVID-19 expedited e-commerce’s trajectory, accelerating the industry’s growth by 4-6 years! The pandemic magnified many of the advantages of e-commerce, particularly those related to convenience, contactless shopping, and […]
May 18, 2021

Three Tips for Reducing Cart Abandonment

You have launched your e-commerce website, curated the perfect products to sell online, and attracted the customer to your online store.  The customer has selected items for purchase, you are *this* close to closing the sale, and they abandon their cart before completing checkout! If this sounds familiar, you are […]