Three Ways to Improve the E-Commerce Shopping Experience

A positive digital shopping experience is integral to growing your e-commerce business and closing sales! At any point in the online shopping journey, prospective customers are one click away from leaving your website or abandoning their carts.

Luckily, you can create a positive digital experience for online shoppers in a few easy steps!

1. Prioritize Simplicity and Personalization

Online shoppers crave a simple, personalized shopping experience. So much so that recent research found 81% seek ease of use interacting with brands online!

To achieve success, e-commerce businesses and brands must find the balance between creating a personalized experience for consumers while still protecting their privacy. To achieve this, consider using opt-in options that allow the customer to control how much personal data they share.

 2. Create a Seamless Login

Research unveiled a staggering 60% of consumers have stopped using an online service due to frustration with the login process! 65% were willing to shop a competitor’s website if it offered a password-less authentication method.

As the login experience is often a potential customer’s first impression of your brand, it’s imperative to create a seamless process. Consider using a password-less authentication option such as biometric logins and text/email prompts with a one-time login.

3. Secure the Shopping Experience

More than ever, online consumers are concerned with security. They want to know what brands are doing with their personal data and are concerned about the cybersecurity safeguards businesses have in place. With the emergence of AI and reports of more websites experiencing data breaches, people want to feel safe when shopping online.

61% of consumers report that having privacy laws enacted to protect consumer data and knowing that the website vendor complies with those regulations makes them feel more secure when sharing their information online. So, consider implementing a multifactor authentication and text/email prompts with a one-time login to help verify identities and protect against fraud. Also, aim to be transparent about your adherence to consumer data privacy regulations and the personal information you collect.