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One of the most sustainable ways to generate traffic for your e-commerce website is by ranking organically in search results. But even though SEO has one of the highest ROIs of any e-commerce marketing campaign, many online stores operate without considering search engines.
While you can purchase pay-per-click ads on platforms like Google Ads, which can place your listing at the top of Google search results, ads are expensive. Social media marketing is also challenging; ad placements and influencer campaigns can become costly. Savvy internet shoppers are likelier to click on organic search results than ads.
SEO is paramount to e-commerce success. And while it requires some upfront effort, once you rank, you can automate your sales with little to no recurring expenses. Understanding SEO best practices can help transform your e-commerce business!
Here are several articles to help you get started:
Complete Ecommerce SEO Guide (2024)
Ecommerce SEO: A Simple Guide for Beginners
The Ultimate Guide to SEO for E-Commerce Websites
