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E-Commerce Business Builder

January 18, 2022

Building Trust and Driving Customer Retention for Your E-Commerce Business

When it comes to online shopping, consumers value trust above all else!  As consumers continue to embrace e-commerce channels to shop for everything from groceries and household items to clothing, gifts, and virtually everything in between, and established retailers and start-ups compete for market share, building trust has become paramount […]
January 6, 2022

2022 E-Commerce Trends

A new year brings new opportunities! For retailers and e-commerce businesses who have been adjusting their sales tactics to respond to the ever-changing market conditions of the last couple of years, this new year also brings a lot of questions as to how best to engage with existing customers, reach […]
December 8, 2021

Seven Holiday Season Tips for Online Retailers

The 2020 holiday shopping season sparked a profound shift in consumer behavior. With the strongest Black Friday on record (by a lot), which carried momentum through the Christmas holiday, online holiday revenue grew 32%, Y-o-Y, exceeding $188.2 billion for the first time ever! With 2021 holiday e-commerce sales projected to exceed […]
December 2, 2021

Seven Steps for Launching an E-Commerce Business

If you’re interested in launching an e-commerce business or selling products or services online, these seven steps will help get you started! Step 1: Research As with any new business endeavor, the first step in learning how to start an e-commerce business is conducting the necessary research. Thoroughly evaluate the […]
September 22, 2021

How to Build, Launch, and Grow a Profitable Online Store

The e-commerce channel is positioned for continued growth!  While the pandemic accelerated its trajectory, consumer purchasing habits from 2020 are expected to continue accelerating throughout (and beyond!) 2021. A recent report from eMarketer projects that retail e-commerce sales in the U.S. will increase by 13.7% to $908.73 billion. While online opportunities abound, starting an e-commerce […]
September 8, 2021

Expand Your E-Commerce Store Offerings with Product Line Extensions

If you are looking for an easy, cost effective way to expand your e-commerce store offerings, product line extensions may be the answer! By definition, a product line extension is the use of an established product brand name for a new item in the same product category. Line extensions occur […]

Print & Imaging Trends

June 29, 2021

Creative Ways to Display Posters

As evidenced by our name, we are huge fans of posters!  As well as those who design them, print them, and love them!  Whether you’re a collector of vintage posters, one who has an affinity for old concert posters, a sports enthusiast, a quote lover, or someone who simply loves […]
June 8, 2021

The Importance of Gift Wrapping & How To Elevate Yours

When it comes to gift giving, buying the perfect gift is not always enough.  While some may think great gifts do not require beautiful packaging, gift wrapping paper serves as the finishing touch all gifts need! Gift wrapping is not just about covering a present in decorative paper, it is […]
April 28, 2021

Why Do We Wrap Presents?

With spring underway and summer just around the corner, many are looking forward to graduations, baby showers, bridal showers, weddings, and any other reasons to celebrate!  And whether getting together or virtually, these celebrations will likely include gifts that share one thing in common – they will all come wrapped […]
March 23, 2021

Eight Reasons to Consider Old School Sticker Marketing

For over 65 years, stickers have been a mainstay in marketing and advertising campaigns.  Whether helping politicians to get elected, building brand awareness around companies and brands, or advertising virtually anything!, stickers have served as both conversation starters and one of the most affordable ways to gain exposure for brands, products, […]
January 13, 2021

Marketing Channels to Leverage in 2021

While every marketer understands the importance of keeping up with trends, many marketers, business owners, and brands are wondering how best to reach consumers in the coming year.  The fact that 2020 forever changed the landscape of retail has been widely discussed, but the pandemic’s true impact on consumer behavior […]
January 5, 2021

The Psychology of Stickers

People Love Stickers.  But Why? From car enthusiasts and racers, to college students and adventurers, Millennials, marketers, artists, and virtually every group in between, people love stickers!  Some love to collect them.  Some love to display them.  Some love to use them for decorating everything from water bottles, laptops, and […]