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E-Commerce Business Builder

May 13, 2021

Eight Ideas for Using Your Current Content to Establish a New Stickers and Gift Wrapping e-Commerce Business

While e-Commerce is by no means a new method of buying and selling products, it’s a channel that continues to evolve and gain popularity.  Today’s consumers crave unique products that allow them to display their individuality and personal style through customization and personalization. They seek to do business with companies […]
May 4, 2021

Marketing Tips to Help You Improve Your Wall Art and Poster Sales

Outside of the original art piece, posters and art prints are among the most widely available, affordable, and truest form of art available for sale.  Prints are affordable, versatile, widely accessible, duplicatable, and loved by people across the globe!    Whether you are a fine artist, digital artist, or creative […]
April 21, 2021

Seven Benefits of e-Commerce Websites and Selling Online

Whether you are an established brick and mortar retailer, a budding e-commerce entrepreneur, or somewhere in between, e-commerce and online sales are exploding and if you are looking to increase your sales, establish a new stream of revenue, or expand your product offerings, now is the time to launch your […]
April 15, 2021

Five Things to Consider Before Launching An E-Commerce Business in 2021

If 2020 taught us anything, it was the importance of bring resourceful!  For many, this included being able to react to the needs of the ever-changing marketplace while responding to consumers’ needs and demands.  All the while, creating new streams of income.  Enter, e-commerce and e-commerce entrepreneurism! While the pandemic […]
April 7, 2021

Why Personalized Gifts are the Best

Personalized gifts have become a huge player in the gift-giving world!  While they initially gained popularity in brick and mortar retailers and kiosks offering personalized engraving, photo features, custom screen prints, and embroidery, today’s levels of personalization know no boundaries!    From jewelry, clothing, and handbags to home goods, custom […]
March 30, 2021

How to Build Trust and Drive Customer Retention for Your Online Business

When it comes to online shopping, consumers value trust above all else!  Over the last year, as consumers have flocked to online stores to shop for everything from groceries and necessary household items to clothing, gifts, and everything in between – and more retailers and start-ups have entered the online […]

Print & Imaging Trends

April 28, 2021

Why Do We Wrap Presents?

With spring underway and summer just around the corner, many are looking forward to graduations, baby showers, bridal showers, weddings, and any other reasons to celebrate!  And whether getting together or virtually, these celebrations will likely include gifts that share one thing in common – they will all come wrapped […]
March 23, 2021

Eight Reasons to Consider Old School Sticker Marketing

For over 65 years, stickers have been a mainstay in marketing and advertising campaigns.  Whether helping politicians to get elected, building brand awareness around companies and brands, or advertising virtually anything!, stickers have served as both conversation starters and one of the most affordable ways to gain exposure for brands, products, […]
January 13, 2021

Marketing Channels to Leverage in 2021

While every marketer understands the importance of keeping up with trends, many marketers, business owners, and brands are wondering how best to reach consumers in the coming year.  The fact that 2020 forever changed the landscape of retail has been widely discussed, but the pandemic’s true impact on consumer behavior […]
January 5, 2021

The Psychology of Stickers

People Love Stickers.  But Why? From car enthusiasts and racers, to college students and adventurers, Millennials, marketers, artists, and virtually every group in between, people love stickers!  Some love to collect them.  Some love to display them.  Some love to use them for decorating everything from water bottles, laptops, and […]