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E-Commerce Business Builder

January 19, 2024

Eight Ways to Help Your E-Commerce Website Attract and Engage the Right Customers

An estimated 2.64 billion people worldwide spend their money buying stuff online! And, to satisfy the needs of online shoppers, new e-commerce businesses launch daily. To remain competitive and establish e-commerce success, it is imperative to highlight what makes your business and brand unique and engage current and prospective customers at […]
January 12, 2024

Five Tips to Help You Better Understand Your Customers

When creating business success, you can never know enough about your customers. It’s imperative to continue learning about your customers and forging meaningful relationships with them, as doing so can help you establish loyalty and ensure repeated business. Here are five tips to help you better understand your customers so […]
December 29, 2023

Five E-Commerce Tips to Drive End-of-Year and 2024 Sales

As we recently shared, Total Retail published its Top 50 Tips of 2023 report. This annual feature includes, “tips on how to run a more efficient and profitable retail business, and covers multiple functions for doing so, including e-commerce.” Click the article below to view their top five tips for retailers […]
October 12, 2023

Seven Marketing Tactics to Drive Traffic to Your E-Commerce Website

E-commerce business owners face the ultimate challenge of attracting and engaging customers while driving traffic to their online stores. While this is a challenging feat, as online consumers are inundated with ads and options, the following best practices can help you get your brand noticed by those most likely to […]
July 7, 2023

Seven Tips to Help You Win Amazon Prime Day

Amazon Prime Day is only 4 days away and e-commerce retailers of all kinds are all looking for ways to capitalize on the July 11-12 shopping frenzy! So much so, that even those e-commerce brands not on Amazon are creating their own, branded online shopping events in the coming week. […]
May 19, 2023

White Paper: Three Winning Strategies for Engaging Your E-commerce Website Visitors

According to Microsoft, when it comes to website visitors, you only have eight seconds to make a great first impression. During this brief introduction, the visitor determines whether they will return to your site. As such, it’s imperative for e-commerce website owners to engage their visitors and make a stellar […]

Print & Imaging Trends

April 28, 2021

Why Do We Wrap Presents?

With spring underway and summer just around the corner, many are looking forward to graduations, baby showers, bridal showers, weddings, and any other reasons to celebrate!  And whether getting together or virtually, these celebrations will likely include gifts that share one thing in common – they will all come wrapped […]
March 23, 2021

Eight Reasons to Consider Old School Sticker Marketing

For over 65 years, stickers have been a mainstay in marketing and advertising campaigns.  Whether helping politicians to get elected, building brand awareness around companies and brands, or advertising virtually anything!, stickers have served as both conversation starters and one of the most affordable ways to gain exposure for brands, products, […]
January 13, 2021

Marketing Channels to Leverage in 2021

While every marketer understands the importance of keeping up with trends, many marketers, business owners, and brands are wondering how best to reach consumers in the coming year.  The fact that 2020 forever changed the landscape of retail has been widely discussed, but the pandemic’s true impact on consumer behavior […]
January 5, 2021

The Psychology of Stickers

People Love Stickers.  But Why? From car enthusiasts and racers, to college students and adventurers, Millennials, marketers, artists, and virtually every group in between, people love stickers!  Some love to collect them.  Some love to display them.  Some love to use them for decorating everything from water bottles, laptops, and […]