The Psychology of Stickers

People Love Stickers.  But Why?

From car enthusiasts and racers, to college students and adventurers, Millennials, marketers, artists, and virtually every group in between, people love stickers!  Some love to collect them.  Some love to display them.  Some love to use them for decorating everything from water bottles, laptops, and cars to walls, homes, and gifts.  But why are stickers so popular?  Why do people love them?  Why are they so obsessed?

Stickers allow us to describe ourselves.  Personalized stickers are one of the most visually impactful ways to communicate our likes, interests, and beliefs and showcase our personalities.  You can learn a lot about someone based on the kinds of stickers they display. 

Stickers are conversation starters.  Stickers can spark conversations about common interests or experiences.  When you see a sticker on someone’s belongings, you immediately have a talking point.  The same goes for stickers on display in public spaces.  People use stickers to showcase their interests so it’s natural for others to inquire about them and generate a conversation.

Stickers memorialize.  From travels to adventures, concerts to sporting events, stickers are a great way to capture moments in time and reflect on those memories.  This is one of the many reasons stickers are such popular souvenirs.

Stickers make us feel like a part of something bigger than ourselves.  Whether a sticker features a fictional character, sports team, band, school, church, political affiliation, or message, it holds the power of making people feel like they’re a part of a larger group.  These feelings of inclusion are often enjoyed by both the person displaying the sticker as well as the person who sees it and can relate.

Stickers promote.  Stickers are an effective way of promoting a brand, team, artist, or brand.  This is why they’re often so popular in guerilla marketing!

Stickers make people feel appreciated.  A perfect gift with purchase, stickers are a great way for businesses to show customers their appreciation for their support.  In turn, recipients are often more than willing to return the favor by displaying the sticker to show their affinity for the business or brand.  

Stickers are affordable. People love buying and receiving things and the affordability of stickers contributes to their growing popularity. 

Stickers allow us to beautify our surroundings.  From water bottles and laptops to cars and homes, stickers offer an easy, affordable way to personalize and beautify our surroundings.

There’s no such thing as an ugly sticker!  Though beauty may be in the eye of the beholder, all stickers are beautiful in their own way.  With unlimited options for customization and personalization, people and brands have complete creative freedom to design stickers that showcase their interests and personalities.

We are living in a time where individuality is key and personalization is everything.  People are hyper-focused on customization and on-demand stickers are the perfect medium!  Whether you’re a brand, artist, business, or individual, StickersAndPosters.com is the premier online printer for fully-customizable, on-demand printing!  We specialize in one-off printing of custom kiss-cut stickers.  If you can imagine it, we can print it and with minimum order quantities of one, the options are endless!