We are extremely proud of the “People Who Are” StickersAndPosters.com!

S&P Leadership Team

Our team is the lifeblood of our company and each member helps our heart beat. Without these incredible individuals, neither we nor our partners would enjoy such success. Their infinite enthusiasm and passion, coupled with their imaginations, creativity, and skill, has enabled StickersAndPosters.com to thrive and has helped our company lead the way when it comes to innovation in printing.

As our Founder, President, and esteemed leader, Jay Butterfield possesses the intangibles that are vital to the success of our company – old time values paired with sharp business acumen and cutting edge innovation!

While much of today’s business is transactional, Jay comes from a tradition of doing business with a handshake and appreciates putting people first and investing in building relationships with team members and business partners alike. Simply stated, he cares. He cares about people, he cares about quality, he cares about others’ success. Jay views the companies we do business with not as clients but rather as business partners and makes every effort to treat them as such. He is personally vested in their growth and success and cognizant that without them, StickersAndPosters.com would not be viable. He is a service minded man, both in business and his personal life, and through leading by example, his selfless spirit is embodied throughout our company.

With Jay, there’s a story behind every statement and a relationship behind each business partnership. He swells with pride as he reflects on one of his first “partners” in his earliest days in business.

“We started with a company that was doing 100 shirts a day, and we helped them grow into over a 180 million dollar company today. We kept adding products for them; stickers, posters, etc. and that all came from ‘Hey, we oughta try this!’ I’ve done work for this company longer than anybody employed by them today, has been employed. It was so fun to grow together. We worked to make things better, we worked together as a team to help their company grow. That’s our culture.”


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In addition to valuing relationships, there’s no doubt that Jay understands hard work. From mowing lawns as a 10 year old, to mixing mud and hauling brick, sacrifice and hard work are the fabric of his life. His tireless work ethic has proven to be a key component to his entrepreneurial success. In the 1970’s he began working for a utility company in Storm Lake. While he was working for them, his friend who had a sign shop, allowed Jay to play around with the screen printers that he wasn’t using. What started as a fun hobby and side gig quickly grew into much more. When it got to the point where he was working 40 hours a week at the utility company and 50-60 hours a week for himself, he decided it was time to leave his safe, well-paying job. In 1983, he started off on his own and never looked back.

When asked how his childhood affected his ability to be innovative, he said: “I’ve done a million different things in my life. Every new experience adds new knowledge. I was never afraid to try something new and learn how to do it. I learned that it was okay to fail.”

This passion to innovate proved to be vital to Jay’s success. Although it started with a screen-printer in 1983, he continued to adapt and identify new markets, steadily growing year over year. By 1997, his company expanded to embroidery, screen-printing, and sign work and continued to add new service offerings to enhance the business. Roughly 15 years ago, Jay saw a need for ONE. He had a gut-feeling that there would be a demand for individualized print products and from this, StickersAndPosters.com was born.

Through cutting-edge technology, innovative printing processes, and an imaginative business mind, Jay became laser-focused on his goal-producing ONE efficiently and has continued to elevate the printing industry.

As of today, StickersAndPosters.com prints thousands of one-off stickers and posters every day and continues to grow and enhance our production capabilities. We’ve become experts in HP PageWide XL technology and refuse to stop innovating. The unparalleled excitement happening in our company is rooted the old-time values, sharp business acumen, and cutting edge innovation of our Founder and President, Jay!

Although Jay truly loves coming to work every day, he also enjoys boating on Storm Lake, driving his classic “Woodie” around town, and most importantly, being a full-time grandpa.

The farm kid-college athlete combo has proven to be a perfect hybrid for Cory’s career at Stickers and Posters. Although his golf handicap has increased (along with more back pain!) and he no longer gets up at 4 am to milk the cows, the values that were instilled in him early continue to shine through in his current role at Stickers and Posters. Cory is a doer. And he has to be. We strive to be innovative, so that comes with trying new things. And trying new things comes with failure and setbacks. After 12 years and millions of square feet printed, Cory has faced plenty of challenges over the years. Where most people would shy away from this environment, Cory embraces it.

We’re thankful to have Cory leading our team and ensuring that we continue to deliver high-quality products. At his core, he strives to meet and exceed customer expectations (both our customer’s and theirs) which translates into successful partnerships that grow our business as well as our customers.

As an industry veteran and newest member of the management team, Kevin Roalson brings 20+ years of digital printing sales, marketing, and innovative business knowledge to StickersAndPosters.com.

In 2019, Kevin assumed the role of Business Development Manager. A fitting transition as he was ultimately responsible for StickersAndPosters.com adopting the printing technology that has made us what we are today. Prior to joining our team, Kevin was a national account manager at HP, Inc., where, while working our account, introduced two of HP’s most innovative, unique print technologies: the PageWide XL and the R-series Hybrid Latex Printer, which is capable of printing upon solid, rigid materials. These machines became game changers for StickersAndPosters.com and the impetus for this shift from a business/client relationship to a team member mentality. In StickersAndPosters, Kevin saw a respected business leader and friend in Jay Butterfield and an imaginative company, wanting to revolutionize the printing industry. In Kevin, StickersAndPosters.com saw a knowledgeable, skilled industry expert eager to push the limits of standard printing processes and a means to deliver unique products to the end consumer, via his expertise in B2B relationships. A perfect fit!

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In addition to his vast printing knowledge, sales experience with B2B, and sharp business acumen, Kevin understands the changes impacting print buyers in today’s ever-changing market. He knows that delivering successful print marketing takes a whole lot more than just offering cost-efficiency, reliability, and superior quality and that consumers crave customization. It takes creativity, lots of imagination, and an understanding for real-world business needs to meet the expectations of both printing partners and end consumers and he delivers all three. He is also well versed in eCommerce and the evolving landscape of direct to consumer sales and consumer behavior.

A skilled sales representation and natural relationship builder, Kevin’s true expertise lies in understanding how print marketers influence the design, objective, and content of today’s printed message and knowing how to cater to the needs of businesses looking to deliver personalized, printed products unlike anything else in the market. StickersAndPosters.com offers several solution-based benefits that make them an industry leader in short-run, on-demand print and Kevin has been a driving force in bringing these products to the masses. He knows how to adapt and train others in print marketing, recognizes the importance of being both agile and innovative, and is capable of designing and implementing strategic plans and partnerships that enable our business to lock arms with a variety of industry professionals to deliver one-off, custom digital printed products.

Kevin’s tenure within the digital printing industry has led him through a myriad of responsibilities including managing a sheet fed operation, pre-press sales, and over a decade of managing the digital color and press sales for two international print suppliers. He brings a wealth of direct creative concept support, print production, vendor relations, traffic scheduling, and client management to his role at StickersAndPosters.com and has been invaluable in helping us create partnerships that enable our clients to deliver imaginative print products that exceed the expectations of their customers.

“Roalson has engaged hundreds of entrepreneurs throughout his selling years. Every one of these firms generally started out with just One person – with One “great” idea – and potentially lots of risk. At Stickers, through our automated Power of One Technology there’s No Risk for any new or existing reseller.

Meet Our Employees