S&P News, Market Insights, and More...
March 28, 2024

Spring Marketing Ideas to Drive Engagement and Increase Revenue

Spring has officially sprung, and the new season brings many new opportunities for online retailers to attract and engage customers! Engage customers with fun, fresh campaigns and generate revenue with seasonal deals and offers. Here are some ideas to help spark your creativity! “Spring Cleaning” – After a long winter, […]
February 28, 2024

SEO Tips for E-Commerce Businesses

One of the most sustainable ways to generate traffic for your e-commerce website is by ranking organically in search results. But even though SEO has one of the highest ROIs of any e-commerce marketing campaign, many online stores operate without considering search engines. While you can purchase pay-per-click ads on platforms like […]
February 16, 2024

Print-on-Demand Platforms to Grow Your Business

As you may know, print-on-demand has been steadily growing in popularity. Not only does it offer new and existing businesses an opportunity to create an additional revenue stream, but the options for print-on-demand are almost as limitless as the ideas you can create for them. It’s easy to implement and […]
January 19, 2024

Eight Ways to Help Your E-Commerce Website Attract and Engage the Right Customers

An estimated 2.64 billion people worldwide spend their money buying stuff online! And, to satisfy the needs of online shoppers, new e-commerce businesses launch daily. To remain competitive and establish e-commerce success, it is imperative to highlight what makes your business and brand unique and engage current and prospective customers at […]
January 12, 2024

Five Tips to Help You Better Understand Your Customers

When creating business success, you can never know enough about your customers. It’s imperative to continue learning about your customers and forging meaningful relationships with them, as doing so can help you establish loyalty and ensure repeated business. Here are five tips to help you better understand your customers so […]
December 29, 2023

Five E-Commerce Tips to Drive End-of-Year and 2024 Sales

As we recently shared, Total Retail published its Top 50 Tips of 2023 report. This annual feature includes, “tips on how to run a more efficient and profitable retail business, and covers multiple functions for doing so, including e-commerce.” Click the article below to view their top five tips for retailers […]
December 15, 2023

Sharing: Total Retail’s Top 50 Tips of 2023!

Total Retail has curated its 50 best tips of the year and recently shared them with the public! The list includes tips the brand featured throughout various content mediums they published in 2023. According to Total Retail, “Our editorial team carefully reviewed each piece of content published. The final collection […]
November 30, 2023

Digital Marketing Strategies for Year-End 2023 and Beyond

Year-end is quickly approaching, and e-commerce brands and business owners are eager to close 2023 positively and position their businesses for future success! Whether you are looking to build on the momentum of a successful holiday shopping season, meet year-end sales goals, or gear up for 2024, these digital marketing […]
November 10, 2023

Two Easy Ways to Use Data to Spark Your E-Commerce Holiday Marketing Strategy

With Black Friday and Cyber Monday only weeks away, e-commerce business owners eagerly await the year’s busiest shopping season! While most have perfected and launched their marketing strategies, leveraging data is also essential to help maximize sales. Shifting to a data-driven strategy can significantly impact online sales and help boost […]
October 26, 2023

Four E-Commerce Metrics to Consider Adding to Your Marketing Reports

As e-commerce remains a primary sales channel, online business owners and brands face steep competition. Not only in attracting and engaging potential customers but also in converting visitors into paying customers. As such, e-commerce marketing strategies and metrics are constantly evolving. While metrics such as bounce rate, time on page, […]