May 26, 2023

E-Commerce Strategies for Summer

Summer unofficially kicks off this weekend, and while the season’s excitement usually leads to early summer sales, as the months wane on and consumers are more likely to be traveling and spending time outdoors, there tends to be a cooling off period that impacts retailers. Specifically, e-commerce retailers. Globally, July […]
May 19, 2023

White Paper: Three Winning Strategies for Engaging Your E-commerce Website Visitors

According to Microsoft, when it comes to website visitors, you only have eight seconds to make a great first impression. During this brief introduction, the visitor determines whether they will return to your site. As such, it’s imperative for e-commerce website owners to engage their visitors and make a stellar […]
March 17, 2023

The ‘Phygital’ Experience and Why Retailers Must Embrace It

As retailers continue to look for ways to adapt to the fluctuating economy and ever-changing demands o consumers, many are looking for new ways to engage customers and provide them with the best shopping experience, both online and in-store. Enter the “phygital” experience. TotalRetail recently shared some great examples of […]
March 2, 2023

Learn How to Convert Screen Shoppers into Buyers

Total Retail recently shared its best tips to help retailers optimize their online shopping experiences and increase sales. If you’ve been feeling the effects of the market’s significant shifts and heightened competition over the last couple of years, it’s a must-read. As more consumers engage in online shopping, the world […]
February 24, 2023

Reasons to Use Stickers in Your Marketing

Making their debut in the 1800’s, promotional stickers are not only a time tested, effective form of advertising but also a powerful, proven marketing tool. Their “old-school” cool and interactive, engaging format lend themselves to creativity and help businesses and brands cultivate their following while differentiating themselves from their competition. […]
February 16, 2023

Seven Tips for Launching a Print-on-Demand Business

If you’ve been dreaming of launching an e-commerce business that requires a minimal up-front investment, zero on-hand inventory, and little to no overhead costs, print-on-demand may be the way to go! Whether you’re a designer looking to sell your art, a musician looking to sell custom merch, or an artist […]
February 2, 2023

E-Commerce Business Plan Outlines and Templates

Whether you’re interested in launching a new e-commerce or print-on-demand business, or looking to refine and grow your existing one, having a business plan helps set the framework for success! While creating one may feel daunting, the easiest, fastest way to simplify the work of writing a business is by […]
January 12, 2023

Eight Valentine’s Day Promotion Ideas for Your E-Commerce Business

Did you know? Valentine’s Day is the fifth-largest spending event in the United States, coming in just behind the winter holidays and Mother’s Day!  According to The Balance, approximately 50% of people in the US celebrate Valentine’s Day and, in 2022, they spent $23.9 billion on Valentine’s Day shopping. With that in […]
November 17, 2022

Five Black Friday Through Cyber Monday Planning Tips for Business Owners

We’re days away from the biggest shopping season of the year! With online merchants looking to make billions in sales from Black Friday through Cyber Monday. According to Shopify, their merchants alone made more than $6 billion in sales from Black Friday through Cyber Monday last year!   In one of their […]
November 4, 2022

Holiday Marketing Ideas to Increase Your Ecommerce Sales

The holiday season is one of the busiest, most critical times of the year for e-commerce businesses and online entrepreneurs. And customers are spending more online than ever before! According to studies, 2021 holiday sales increased 16.1% year-over-year in the United States, to a value of $1.221 trillion. This number is […]