S&P News, Market Insights, and More...
October 12, 2023

Seven Marketing Tactics to Drive Traffic to Your E-Commerce Website

E-commerce business owners face the ultimate challenge of attracting and engaging customers while driving traffic to their online stores. While this is a challenging feat, as online consumers are inundated with ads and options, the following best practices can help you get your brand noticed by those most likely to […]
September 6, 2023

Sharing a Whitepaper: “3 Winning Strategies for Engaging Your E-Commerce Website Visitors”

E-commerce entrepreneurs and business owners are always looking for new ways to attract and engage customers. Not only are they competing for traffic but also challenged with engaging and converting visitors once they’re on site. According to Microsoft, “You only have a few seconds to make a great first impression […]
August 30, 2023

Five Advantages of Print-on-Demand

We all love print-on-demand (POD) for its ability to allow personalization of white-label goods, with your own graphics, and sell them by order. The POD process not only alleviates tiresome inventory management processes but also saves business owners time and money. With POD, you can simply channel your creativity and […]
August 24, 2023

The Top 3 Tips for E-Commerce in Uncertain Times

As they say, change is the only constant. This is common knowledge among retail workers, especially after the previous three years. But if you believe the upheaval is over and things are returning to what we previously referred to as normal, I’ve got some bad news: there is no turning […]
July 7, 2023

Seven Tips to Help You Win Amazon Prime Day

Amazon Prime Day is only 4 days away and e-commerce retailers of all kinds are all looking for ways to capitalize on the July 11-12 shopping frenzy! So much so, that even those e-commerce brands not on Amazon are creating their own, branded online shopping events in the coming week. […]
June 23, 2023

Spark Your Business with These July 4th Marketing Ideas

The biggest summer holiday is quickly approaching and if you’re looking to spark your business, there’s no better time than now! Whether you want to engage customers or differentiate yourself from your competitors, consider implementing these marketing strategies to increase traffic before, and after!, the 4th of July! 1. Highlight […]
June 16, 2023

How to Feature Stickers in Your Marketing Campaigns

For over 70 years, stickers have adorned our world, gluing images, ideas, messages, concepts, and designs. From spreading political messages that helped elect officials and spark movements to building brand awareness, engaging potential customers, and showcasing fandom, stickers offer a fun, creative, attention-grabbing method of both communications and marketing. Here […]
May 26, 2023

E-Commerce Strategies for Summer

Summer unofficially kicks off this weekend, and while the season’s excitement usually leads to early summer sales, as the months wane on and consumers are more likely to be traveling and spending time outdoors, there tends to be a cooling off period that impacts retailers. Specifically, e-commerce retailers. Globally, July […]
May 19, 2023

White Paper: Three Winning Strategies for Engaging Your E-commerce Website Visitors

According to Microsoft, when it comes to website visitors, you only have eight seconds to make a great first impression. During this brief introduction, the visitor determines whether they will return to your site. As such, it’s imperative for e-commerce website owners to engage their visitors and make a stellar […]
March 17, 2023

The ‘Phygital’ Experience and Why Retailers Must Embrace It

As retailers continue to look for ways to adapt to the fluctuating economy and ever-changing demands o consumers, many are looking for new ways to engage customers and provide them with the best shopping experience, both online and in-store. Enter the “phygital” experience. TotalRetail recently shared some great examples of […]