Digital Marketing Strategies for Year-End 2023 and Beyond
November 30, 2023SEO Tips for E-Commerce Businesses
February 28, 2024As e-commerce continues to grow, so does print-on-demand! So much so that the industry is expected to be bigger than ever in 2024!
According to numerous sources, print-on-demand is expected to grow significantly over the next decade. While the global print-on-demand market was valued at $5.397 billion in 2022, it is projected to reach $39.035 billion by 2031 (an astonishing compound annual growth rate (CAGR) of approximately 26.2%!). Presently, North America is the largest market for print-on-demand, led by the United States, where several of the most profitable print-on-demand companies in the world, including Printful and Zazzle, are based. Some of the largest global print-on-demand, Redbubble and Gelato, also maintain fulfillment centers in the region.
Factors Affecting Growth
Print-on-demand garnered unprecedented interest during the global COVID-19 pandemic. As people were stuck inside, uncertain about their work lives and financial futures, many began to explore ways to make money online. This and our innate desire for personalization and customization drove greater interest in print-on-demand businesses and opportunities.
The growing demand for personalized and one-of-a-kind products (substantiated by an estimated 36% of consumers desiring some form of personalization by default and 48% willing to wait longer for a customized product) sparked the demand for made-to-order print-on-demand products require no minimums, and offer businesses profitability from single orders.
Though popular before, online shopping exploded during the pandemic, showing no signs of slowing, even as brick-and-mortar retailers have begun to rebound. In 2021, e-commerce accounted for 18.8% of global retail sales and 19.7% in 2022, and it is predicted to reach 24% by 2026, an increase of almost 6% in just four years.
Sustainability and the demand for eco-friendly products have also contributed to print-on-demand’s growing popularity, as it reduces waste. A 2021 survey found 27% of respondents had tried out a new product for sustainability reasons, and 25% spent more on sustainable fashion. 73% of millennials are willing to pay more for sustainable products and brands.
Fun Facts About the Print-on-Demand Industry
- The digital printing industry started in 1993 and, in 2018 (25 years later), grew to $187.7 billion. (ComCap)
- Search interest in print-on-demand rose dramatically at the start of the pandemic in March 2020. In 2024, it remains way above the pre-pandemic level and has started growing faster since December 2021. The fact that the interest remains significantly above pre-pandemic levels three years later indicates that print-on-demand has sustained its popularity and relevance even after the initial surge of interest. (Ahrefs)
- Custom stickers are among the most searched-for print-on-demand items. The highest point of search interest for print-on-demand custom stickers was in July 2020, indicating a surge in demand during the peak of the COVID-19 pandemic. While the interest level has since dropped, it remains above pre-pandemic levels. (Ahrefs)
- The top trending print-on-demand products in 2023 are hoodies, sportswear, premium t-shirts, eco-friendly products, hats, stationery, wall art, phone cases, drinkware, and bags. (Printful)
- The home decor segment is expected to experience the highest growth rate in the print-on-demand industry at a CAGR of 27.7% from 2022 to 2032. (Market Decipher)
- Individual customers widely use products decorated with photographs as personalized gifts. The US holds the largest market share at about 39%, while Europe comes in next with about 28%. (GlobeNewswire)
- 1 out of 5 customers will pay up to 20% extra for personalized products and services. (ComCap)
- The U.S. print-on-demand market share was valued at $1.89B in 2022
- The average age range of merchants who rely on print-on-demand services is 18-35
Other Fun Facts!
- From a sustainability standpoint, digital printing technology reduces water consumption by nearly 90% and lowers electric consumption by almost 30%. (Fortune Business Insights)
- The global home decor market reached $682 billion in 2021. (Imarc Group)
- Throughout 2022, the interest in custom wall art remained strong, reaching its peak in December 2022. (Google Trends)
- The critical driver of the wall decor market is the increasing introduction of premium products. (Business Wire)
- In the US, the home decor market has increased due to the growing number of individuals owning homes there. (Mordor Intelligence)
- North America holds the largest market share for wall decorations, accounting for over 40% of the total market revenue globally. (Globe Newswire)
- The wall art segment has the largest share (75%) of the wall decor market in the US. (Business Wire)
- One of the top wall decor trends in the US is the increased demand for personalized and customized wall decor. (PR Newswire)
- Wall stickers will hold a significant market share in product type, with a CAGR of over 2.4%. This is likely because wall stickers are less expensive compared to other options. (Globe Newswire)
Print-on-Demand Predictions
- In 2023, the interest in print-on-demand is higher than ever and has the potential to grow even more by the end of 2023. (Google Trends)
- The web-to-print market is poised to grow by $528.71 million during 2021-2025, progressing at a CAGR of 7.99% during the forecast period. (Research and Markets)
- By 2028, the global print-on-demand software market is expected to grow at a substantial CAGR of 33.5%. (Digital Journal)
- The global print-on-demand industry has a compound annual growth rate of 25.8%
We are clearly excited about the continued growth and expansion of print-on-demand, especially in the sticker and wall art categories!
StickersAndPosters.com is the perfect third-party printing partner for your on-demand print business as we offer no upfront costs, no order minimums, and no inventory! With our on-demand printing model, you don’t pay a dime until your customer buys a sticker, poster, table runner, or roll of gift wrap.
Our cutting-edge technology seamlessly integrates with e-commerce platforms and websites, allowing end customers to order directly from your site. Once the order is placed, we take over with on-demand printing and white label drop-shipping. No minimum orders for your customers, no inventory for you, and no limits to creativity!
Sources:
https://www.printful.com/blog/print-on-demand-statistics
https://bloggingwizard.com/print-on-demand-statistics/