As retailers continue to look for ways to adapt to the fluctuating economy and ever-changing demands o consumers, many are looking for new ways to engage customers and provide them with the best shopping experience, both online and in-store. Enter the “phygital” experience.

TotalRetail recently shared some great examples of how some of the most well-known retailers and brands are embracing the ‘phygital’ to extend their customers’ multisensory, technology-driven interactions and drive sales. It’s a great read!