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The biggest summer holiday is quickly approaching and if you’re looking to spark your business, there’s no better time than now! Whether you want to engage customers or differentiate yourself from your competitors, consider implementing these marketing strategies to increase traffic before, and after!, the 4th of July!
1. Highlight “Made in the USA”
If your products are manufactured in America, now is the time to share with masses! As cost-saving measures have caused many brands to source, manufacture, and ship their products from overseas, being “Made in the USA” holds a new value, especially as we celebrate the summer holidays. American products are in demand and if your business can claim this unique characteristic, now is the time to proudly promote your American-made products! (If your business features stickers, posters, gift wrap, or table runners, and you cannot make this claim, we cordially invite you to partner with us.)
2. Launch a Special Edition July 4th Product
Want to create a holiday buzz? Simply drop a new 4th of July themed product! Not only does a “limited addition” holiday product create demand but also helps your brand remain relevant in the holiday clutter! Virtually any business or brand can accomplish this by changing a best-selling product or design to feature red, white, blue and/or stars, flags, fireworks to leverage patriotic sentiments that drive sales.
3. Promote a Flash Sale
Manufacture an intriguing shopping opportunity by creating a “4th of July Flash Sale.” Consider offering a special discount for orders placed on July 4th or offer discounts on items that prominently feature red, white, and/or blue.
4. Honor the Military
Honor veterans and active military personnel and honor their service by providing special discounts. Not only does this marketing tactic reward those to have honorably fought for our freedom but also provides positive PR and an opportunity to share veterans’ stories and sacrifices.
5. Leverage Email Marketing
This Independence Day, target your customers by emailing them tempting offers to celebrate the 4th of July.
Everyone loves a freebie so leverage the July 4th holiday by hosting a giveaway. Whether it’s a free product for one lucky customer, a gift with purchase, or a giveaway all customers may enjoy, freebies are a great way to engage customers and drive sales.
7. Sponsor A Firework Show
The 4th of July and firework shows go together like stars and stripes so if you’re in a locale where fireworks are legal, consider sponsoring a firework show or gift with purchase giveaway.
8. Patriotic Packaging
Looking for an easy way to remain relevant this July 4th holiday> Update your packaging to display the stars and stripes!
9. Find Your Voice
No matter your political party or beliefs, one thing most all Americans can agree on is our love for this perfectly imperfect country. While it may be intimidating to share your brands’ beliefs, businesses can promote both their brand and equality by supporting a cause. One benign idea is to create a product line featuring purple to promote unity in our divided country, as purple because is made by uniting the flag’s red, white, and blue colors.
10. Encourage Engagement
Engage with customers, followers, and brand evangelists by inviting your followers to participate in a quiz. You can theme the questions around the holiday and share interesting facts about the occasion. You may also engage followers by asking them what the 4th of means to them, either in terms of patriotism or holiday traditions.
11. Go All-In on 4th Of July Themed Content
Create advertisements and marketing campaigns with stars and stripes to lean into an American independence theme.
12. Add Spark to Your Website
Promote your 4th of July sales on the landing page of your website. Another way to bring the holiday to your website is to add graphics like stars, stripes, and/or fireworks. You may also consider changing the theme of your website for the week leading up to the holiday.
13. Leverage Trending Hashtags
Leverage trending, July 4th hashtags to increase visibility on your social media. Hashtags categorize your post and better allow social media platforms to share your messages with your target audience.
18. Offer Free Shipping
Want to entice customers to place orders? Offer customers free shipping with your 4th of July promotions.
19. Create a 4th of July Bundle
Create a 4th of July holiday bundle and promote them in an email campaign. Depending on your business and product offerings, consider bundling products by color (red, white, and blue) or by theme (think pool party, picnic, or holiday party products, clothing, or usage).
Happy July 4th holiday marketing!