How to Feature Stickers in Your Marketing Campaigns

For over 70 years, stickers have adorned our world, gluing images, ideas, messages, concepts, and designs. From spreading political messages that helped elect officials and spark movements to building brand awareness, engaging potential customers, and showcasing fandom, stickers offer a fun, creative, attention-grabbing method of both communications and marketing.

Here are a few ways to feature stickers in your campaigns:

Guerilla Marketing
Guerrilla marketing is creative advertising using either free or low-cost tools and unconventional tactics to accomplish marketing goals. Sticker marketing is the perfect medium for accomplishing this!  Here are a few ways to leverage stickers in a guerilla marketing campaign:

• Partner with brick-and-mortar businesses to apply custom stickers at high visibility zones in their store. For example: restaurant tables, bathrooms, mirrors, and/or blank walls.
• Partner with a sports team, band, or sporting venue that permits you to use co-branded stickers to promote your business.
• Align with a community outreach group to enhance an otherwise boring public area.
• Create a mural.
• Partner with a local event to create a custom selfie frame booth with takeaway stickers.

Be sure to include your social media handle and/or hashtags to harness the power of social media.

Go Beyond the Bumper

While traditional bumper stickers may still be seen, many of today’s car owners prefer window decals and rear window stickers as they offer increased visibility. Consider designing custom stickers that may be placed on either a car bumper or window or a laptops, smartphone case, hydroflask, cooler, or other medium. These sticker design sizes may range from a traditional 3 in x 10 in bumper sticker to virtually any custom size.

Leverage Word-of-Mouth
Word-of-mouth marketing remains one of the most powerful promotional tools. In fact, research has shown 90% of people rely on word-of-mouth information before deciding to buy a product or service. Create buzz around your brand by creating a custom sticker! Then gift these stickers to your brand evangelists or followers when they make a purchase or visit your store. 

Opt for a Soft Sell
Rather than simply designing a sticker that features your brand name or logo, consider creating a custom sticker that aligns your brand with a larger message or movement. For example, if your products are sustainable, opt for a message or design that references loving the earth or protecting the planet; if your brand caters to outdoor living or nature, create a sticker that expresses love for outdoors; if your brand is more fashion focused, design something that promotes individuality and self-love. When executed properly, these creative “soft sells” can create quite a buzz for your business.

Include a Call to Action
Ensure your message sticks, both literally and figuratively, by featuring a call to action in your sticker design. Not only is this a good way to highlight special deals or share information about a product, service, or offer but also an effective means of sharing a promo code or gift with purchase. Consider encouraging customers to share their stickers and sticker placements by including your social media handle(s) and sharing a special hashtag.

Giveaways
When shipping your products to your customers, add some complimentary stickers! Whether you share them the point of sale or send them with online orders or send them via direct mail, promotional stickers are more valuable than other printed materials such as flyers and brochures.

Stick Them Anywhere
One of the main advantages of promotional stickers is that you can dictate where and when to place them. When using your own stickers in your marketing campaign, be sure to place them in a tasteful, legal, highly visible manner.

Merge the Online and Offline Worlds
Whether online or offline, stickers can be used to strengthen marketing campaigns. For example, gift stickers to targeted customers in exchange for their email addresses or place promotional details on them and gift them to your customers.

When leveraged and distributed properly, stickers are incredibly effective for sharing messages and promoting your brand. And you can get as creative as possible by customizing your own stickers. The options and opportunities are virtually endless!

Ready to get started?

StickersAndPosters.com specializes in custom kiss-cut stickers and we serve as the printing partner for many of the largest online sticker resellers and licensors in the USA!  With our fully automated, on-demand printing process and minimum order quantity = ONE!, we can help you elevate your business and your brand.  As an industry leader and innovator in print technology and automation, we specialize in ONE-OFF printing of fully customizable sticker products! Thanks to our technology and cutting-edge printing processes, we seamlessly integrate with our partners’ platforms and deliver on demand printed products direct from their e-Commerce sites and online stores!

Want to learn more?  Ready to get started?  Contact us for a FREE consultation!