Reasons to Use Stickers in Your Marketing

Making their debut in the 1800’s, promotional stickers are not only a time tested, effective form of advertising but also a powerful, proven marketing tool. Their “old-school” cool and interactive, engaging format lend themselves to creativity and help businesses and brands cultivate their following while differentiating themselves from their competition.

Here are several reasons stickers are more effective than ever and why you should use them in your marketing!  

Stickers Help Brands Stand Out

Although online marketing is the lynch pin of any current marketing campaign, there’s no doubt the internet is an oversaturated, incredibly crowded space.  Promotional stickers can combat ad blindness and help businesses and brands engage customers in a fun, unexpected way. While virtually everyone is competing for attention online, stickers may be leveraged in a variety of ways to help companies stand out in less crowded, offline spaces.

People Love Stickers

Simply put, people love stickers. Consumers young and old enjoy collecting and displaying stickers. While some display their stickers to support causes or make a statement, others use them to let others know about their interests. Regardless of the reasons and motivations for displaying, if your stickers are creative and attractive enough, and mesh with what your prospects and customers want, then they’ll be sticking them on anything and everything they own, especially since they have a high perceived value.

Stickers Offer Personal Endorsements

When someone applies a promotional sticker on something they own, they are essentially showing their endorsement of that brand or message. As such, promotional stickers help promote word of mouth marketing, arguably one of the most effective forms of advertising (as, according to Nielsen, 82% of Americans rely on recommendations when making a purchase and the Keller Fay Group reveals that 90% of word-of-mouth marketing takes place offline).

Stickers Evoke Creativity, On Several Levels

Few mediums allow for the level of creativity stickers do! Not only are there countless shapes and design possibilities but also virtually endless placement options! From the colors to the formats to the messages to the branding opportunities, stickers evoke creativity for those who design as well as those who receive the stickers.

Stickers Are Cost-Effective

Compared to many other promotional mediums, stickers are highly cost-effective. Not only is the investment itself reasonable compared to other advertising tools, but the way they are perceived by customers and prospects makes them even more valuable. When given a sticker, people see them more as a gift than a promotional tool, which helps to lower their defenses. So, instead of being irritated because they feel they are being sold to aggressively, the psychology changes to wondering where they can apply the sticker, or who they could make happy by passing it on as a gift. Stickers are versatile, affordable, and incredibly effective for keeping businesses and brands top of mind.

Stickers Increase the Effectiveness of Other Marketing Campaigns

Stickers significantly increase the effectiveness of other marketing campaigns. Want to build an online subscriber list? Incentive people to sign up by offering them free stickers. Want to decrease the likelihood of your direct mail campaign(s) going straight into a trash can? Add a sticker. You may also add QR codes to your stickers to increase awareness of online campaigns and improve conversion rates for your e-commerce store.

Sticker Quality is Better Than Ever!

Long gone are the days of standard formats and bulky, boring bulky bumper stickers. Stickers now come in a wide range of shapes, sizes, colors, and materials and they can be applied to pretty much anything, from windows, walls and floors to buses, phones, laptops, water bottles, and even people. From small stickers to full window and wall clings, stickers offer a versatile medium that allows you to bring your ideas to life and make them stick!

With a little creativity, stickers may be used to enhance your marketing campaigns, extend your marketing mix, and ultimately elevate and build your brand. They are a powerful marketing tool that unites more traditional advertising methods with highly effective word-of-mouth marketing, all while being non-intrusive. And thanks to the general perception that stickers are something fun rather than an ad or sales tool, they promote a high level of engagement while minimizing the automatic defenses that go up in customers when faced with a more traditional advertisement. This, combined with their cost-effectiveness, make stickers are a powerful promotional tool every business should be leveraging.

Ready to get started?

StickersAndPosters.com specializes in custom kiss-cut stickers and we serve as the printing partner for many of the largest online sticker resellers and licensors in the USA!  With our fully automated, on-demand printing process and minimum order quantity = ONE!, we can help you elevate your business and your brand.  As an industry leader and innovator in print technology and automation, we specialize in ONE-OFF printing of fully customizable sticker products! Thanks to our technology and cutting-edge printing processes, we seamlessly integrate with our partners’ platforms and deliver on demand printed products direct from their e-Commerce sites and online stores!

Want to learn more?  Ready to get started?  Contact us for a FREE consultation!