S&P News, Market Insights, and More…
March 17, 2023
As retailers continue to look for ways to adapt to the fluctuating economy and ever-changing demands o consumers, many are looking for new ways to engage customers and provide them with the best shopping experience, both online and in-store. Enter the “phygital” experience. TotalRetail recently shared some great examples of […]
March 2, 2023
Total Retail recently shared its best tips to help retailers optimize their online shopping experiences and increase sales. If you’ve been feeling the effects of the market’s significant shifts and heightened competition over the last couple of years, it’s a must-read. As more consumers engage in online shopping, the world […]
February 24, 2023
Making their debut in the 1800’s, promotional stickers are not only a time tested, effective form of advertising but also a powerful, proven marketing tool. Their “old-school” cool and interactive, engaging format lend themselves to creativity and help businesses and brands cultivate their following while differentiating themselves from their competition. […]
February 16, 2023
If you’ve been dreaming of launching an e-commerce business that requires a minimal up-front investment, zero on-hand inventory, and little to no overhead costs, print-on-demand may be the way to go! Whether you’re a designer looking to sell your art, a musician looking to sell custom merch, or an artist […]
February 9, 2023
Due to their minimal up-front investment costs, zero need for on-hand inventory, and little to no overhead costs, print-on-demand businesses are becoming increasingly popular. Whether you’re a designer looking to sell your art, a musician looking to sell custom merch, an artist looking for new mediums on which you can […]
February 2, 2023
Whether you’re interested in launching a new e-commerce or print-on-demand business, or looking to refine and grow your existing one, having a business plan helps set the framework for success! While creating one may feel daunting, the easiest, fastest way to simplify the work of writing a business is by […]
January 26, 2023
Though February is (un)officially the, “Month of love,” it’s filled with various other holidays and marketing opportunities! Valentine’s Day most certainly commands the most attention, and accounts for the highest spending, there’s more to celebrate, and leverage, than romantic love. Consider going beyond the obvious and celebrate other types of […]
January 12, 2023
Did you know? Valentine’s Day is the fifth-largest spending event in the United States, coming in just behind the winter holidays and Mother’s Day! According to The Balance, approximately 50% of people in the US celebrate Valentine’s Day and, in 2022, they spent $23.9 billion on Valentine’s Day shopping. With that in […]
January 5, 2023
2022 was another record breaking year for e-commerce! According to data from Morgan Stanley, e-commerce sales now account for 22% of all global purchases. And in 2023, over 265 million U.S. consumers are estimated to be shopping online. Shopify’s Michael Keenan recently reported, “Two years ago, only 17.8% of sales were made from online purchases. […]
December 14, 2022
As e-commerce businesses continue to ramp up their holiday marketing, we want to share answers to a few of the most common marketing questions! What is the best form of holiday marketing? The holiday marketing campaigns and channels that are best for your e-commerce business and brand are impacted by […]