While you may not be ready for it, we are officially kicking off the back-to-school and off-to-college season — the second biggest shopping period in the U.S.

And we recently had the pleasure of attending a webinar hosted by TotalRetail, 4 Ways Retailers Can Get Ready For Back To School, Off To College

It comes as no surprise that this time of year serves two very different audiences, the traditional K-12 shoppers and the off-to-college crowd. Reaching shoppers across age ranges, economic background and geographical location tends to highlight some of the biggest trends in retail for the year. How will challenges such as supply chain and inflation continue to influence shopping behaviors? Will the way we shop online change as COVID-19 restrictions continue to loosen?

To answer these questions and more, TotalRetail invited Quantum Metric and Google Cloud to review U.S. retail data and uncover four key trends retailers must prepare for as we enter back-to-school and off-to-college season:

1. How inflation and out-of-stock issues are changing the way we shop
2. The evolving role of mobile as COVID restrictions lift
3. Why consumers are using wish lists to manage their budget
4. What retailers might be missing when it comes to customer rage

We encourage you to register for the free replay, here!