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In today’s competitive online marketplace, website promotion and online marketing are paramount! As important as it is to design an attractive website and create an e-commerce store that is stocked with unique, sought-after products and provides a secure, enjoyable user experience, to attract customers and close sales, it is imperative to reach your audience in meaningful ways. Engaging them on social media is a great place to start.
With a vast array of available social media channels and numerous tactics to leverage, establishing a strong digital presence and forging direct connections with existing and prospective customers is easier than ever. Here are some tips to help you get started!
Each social media platform has it’s own audience and advantages. While it’s important to maintain a presence on each platform, many business owners find their audiences “live” on a few select platforms. For example, LinkedIn is heavily skewed towards business conversations and lead generation whereas TikTok is dominated by creative, informative, and entertaining video content. Test campaigns, market research – both platform and your target audience, and analytics can help you identify the best channel for engaging your customers. To be successful in optimizing your presence and pages, it’s important to provide updates and push content on a regular basis. Doing so allows you to get to know your customers in a more organic, authentic way and engage them on a steady basis, so your products and brand remain top of mind.
Happy social media marketing!