Leveraging Your Logo

No matter how big or small the business, having a well-designed logo is an integral part of establishing your identity and building your brand.

Logos carry so much intrinsic value as they not only help communicate ownership, quality, and company values but also serve as the foundation of your brand identity. As logos are imprinted on your products, your business card, website, social media, and most importantly, in the minds of your clients, their ability to attract attention and impact your brand’s first impression are critical to business success. Memorable logos even go so far as separating you from the competition, fostering brand loyalty, and ultimately help keep your products top of mind!

Here are some tips to help you leverage your logo!

1. Enhance your identity! Use your logo to establish ownership of your products and brand. By prominently, and tastefully featuring your logo on your products, website, marketing collateral, email signatures, invoices, and promotional items, you can enhance your brand identity and communicate to both existing and prospective customers, the value of your brand. To help extend your brand’s reach, consider featuring your logo on a custom sticker and give it as a gift with purchase!

2. Invite new customers to get to know you! People are drawn to interesting designs, impactful colors, and memorable images. The logo that brands your packages and products and adorns your website, social media, and marketing collateral should be designed to capture the attention and interest of customers and entice them to learn more about your brand and products. Consistent branding across all platforms and mediums can help your company establish a strong identity and reaffirm your position as a trustworthy, reputable business.

3. Stand out from the competition! A good logo should reflect who you are as a brand and help distinguish your products from those of your rivals. When considering your logo design and color palette, think about your product or industry as well as your brand personality and message. Rather than feature an obvious connection between your products and logo (such as a sandwich shop featuring a sandwich or a pizza place featuring an iconic Italian Chef image or slice of pizza), employ some additional creativity to design a logo that stands out! If you need some help unleashing your creativity, solicit the services of a graphic designer and let them help you elevate your logo!

4. Encourage brand loyalty. Every business, no matter size or industry, can benefit from leveraging their logo to foster a sense of brand loyalty. A recognizable and familiar logo goes a long way towards building brand affinity, especially when backed by quality products and exceptional customer service. In-store and online, consider prominently featuring your logo on signage, posters, and promotional items. You can also encourage your brand evangelists to show their love for your brand by providing them with custom stickers as a gift with purchase.

5. Maintain top of mind awareness. Consistently advertising your brand message is one of the most effective methods for maintaining top of mind awareness in both existing and prospective customers. Placing your logo on all your marketing collateral, packaging, products, social media, website, and encouraging your loyal supporters to help advertise your brand via free stickers, are effective ways of building your brand identity and solidifying your presence.

Everything you do and everything you create reflects your brand. Including your logo! Successfully developing your brand message and tying it to your logo is critical to establishing a strong presence. Backing your brand with quality, in-demand products and stellar customer service then gives you staying power.

About StickersAndPosters.com

StickersAndPosters.com specializes in custom kiss-cut stickers and we serve as the printing partner for many of the largest online sticker resellers and licensors in the USA!  With our fully automated, on-demand printing process and minimum order quantity = ONE!, we can help you elevate your business and your brand.  As an industry leader and innovator in print technology and automation, we specialize in ONE-OFF printing of fully customizable sticker products! Thanks to our technology and cutting-edge printing processes, we seamlessly integrate with our partners’ platforms and deliver on demand printed products direct from their e-Commerce sites and online stores!

Want to learn more?  Ready to get started?  Contact us for a FREE consultation!