A new year brings new opportunities! For retailers and e-commerce businesses who have been adjusting their sales tactics to respond to the ever-changing market conditions of the last couple of years, this new year also brings a lot of questions as to how best to engage with existing customers, reach new ones, and ultimately close more sales.
When the COVID pandemic began in 2020, brick and mortar retailers were sent scrambling to online channels for sales. Not only this change the landscape of their sales plan but also forced existing e-commerce retailers to up their sales tactics in the light of the increased traffic and competition. In 2021, these same businesses became laser focused on adapting to continued e-commerce growth and tweaking their sales plans to account for more physical spaces “opening up.” Additionally, many members of the displaced workforce followed their entrepreneurial dreams, launching a plethora of new e-commerce businesses and online stores. As such, both 2020 and 2021 were all about the digital transformation and the race to establish an online presence.
2022 is slated to be more about differentiation and customer expectations! E-commerce sales in the US are expected to surpass $1 trillion and e-commerce retailers will need to prioritize the customer experience in order to sustain their momentum and maintain a competitive edge.
In the race to generate sales, retailers are collectively looking to capitalize on the latest e-commerce trends. Many industry professionals and analysts are forecasting a variety of trends to emerge. Here are some of the most notable….
SproutSocial advises e-commerce business owners to leverage these 4 trends.
We wish you all the success in the coming year!