S&P News, Market Insights, and More...
October 6, 2022

Marketing Tactics to Drive More Sales

One thing all e-commerce retailers have in common is the desire to drive traffic to their online store and increase conversions on-site. The challenge is determining which marketing tactics and strategies can accomplish both. Shopify compiled a list of effective marketing tactics and ecommerce tools, along with ideas to help you […]
September 28, 2022

Customer Retention Strategy FAQs

As a follow-up to our post, Nine Customer Retention Strategies to Drive Loyalty, we thought we’d share some answers to the most common questions surrounding customer retention. You’ll be happy to learn even the most effective strategies are quite simple to execute! Q: What are examples of customer retention strategies? […]
September 15, 2022

Nine Customer Retention Strategies to Drive Customer Loyalty

As social media arenas and platforms become more cluttered and pay-to-play, businesses and brands not only face stronger competition in trying to reach their desired audiences but also more expensive advertising and customer acquisition costs. To build a more sustainable e-commerce business, it’s imperative to convert both new and existing […]
September 8, 2022

Blog: Holiday 2022 E-Commerce Trends

Each year, the Q4 holiday contribute to the busiest shopping season of the year! And this year, US holiday retail sales are expected to reach $1.3 trillion, a 3.3% increase over 2021 while holiday e-commerce is expected to grow 15.5% to $236 billion! How can your e-commerce business take advantage of […]
July 21, 2022

Best E-Commerce Tools to Grow Your Business

No matter whether you’re an experienced e-commerce business owner or if you’re just getting started, deploying some select e-commerce tools can help streamline your business’ performance. There are a plethora of different e-commerce tools available to help you generate more sales and improve the overall user experience. Here are some […]
June 30, 2022

Resources for E-Commerce Business Owners

Did You Know? You can a treasure trove of helpful information on the Shopify Blog! From QuickStart Guides to e-commerce website tips, back-office reporting options to articles designed to help spark your creativity, the Shopify blog offers all the tools and services you need to start, run, and grow your […]
June 21, 2022

Five Elements of a Strong Brand Strategy

Behind every successful brand lies a strong brand strategy. Not only does a solid brand strategy help inform the different choices you make as a business but also enables you to create a cohesive image and voice for your brand. Your brand strategy is made up of several elements, including […]
June 15, 2022

14 E-Commerce Trends to Watch

E-commerce is constantly evolving and now more than ever, merchants are creating and/or improving their e-commerce websites and businesses to meet customers where they are. BigCommerce recently shared the biggest trends affecting e-commerce retailers in the coming months and years.  AR enhances the reality of online shopping. There will be a growing […]
June 8, 2022

The Rise of Social Commerce

Social commerce continues its meteoric rise with the latest predictions putting the industry at $1.2 trillion in purchases by 2025! With more than $958 billion spent in 2021, it’s clear that this marketing and sales channel represents a very real, profitable tactic for brands. But what exactly is social commerce […]
June 1, 2022

Why Print-on-Demand is Smart for E-Commerce

If you’re looking for a simple way to break into e-commerce without absorbing extensive expenses and risk, starting a print-on-demand business may be the answer!   Unlike traditional e-commerce retail, print-on-demand (PoD) does not require you to invest in inventory. While it may sound too good to be true, PoD […]