As a follow-up to our post, Nine Customer Retention Strategies to Drive Loyalty, we thought we’d share some answers to the most common questions surrounding customer retention. You’ll be happy to learn even the most effective strategies are quite simple to execute!

Q: What are examples of customer retention strategies?

• Offer a discount for returning customers.
• Run retention email marketing campaigns.
• Encourage customers to join a subscription program.
• Create a loyalty program.
• Improve your customer support.

Q: What are the top three keys to customer retention?

• Sell high-quality products and services.
• Exceed customer expectations.
• Actively encourage one-time customers to buy again.

Q: How do I keep my customers coming back?

• Show appreciation.
• Resolve customer complaints quickly.
• Offer discounts or coupons.
• Send post-purchase emails.
• Make the returns process stress-free.

Q: Why is customer retention so important in e-commerce?

• It reduces customer acquisition costs.
• It increases average order value.
• It builds better relationships with customers.
• It increases customer lifetime value.