Courtney Stephens, Author at StickersAndPosters.com

S&P News, Market Insights, and More...

February 24, 2023

Reasons to Use Stickers in Your Marketing

Making their debut in the 1800’s, promotional stickers are not only a time tested, effective form of advertising but also a powerful, proven marketing tool. Their “old-school” cool and interactive, engaging format lend themselves to creativity and help businesses and brands cultivate their following while differentiating themselves from their competition. […]

February 16, 2023

Seven Tips for Launching a Print-on-Demand Business

If you’ve been dreaming of launching an e-commerce business that requires a minimal up-front investment, zero on-hand inventory, and little to no overhead costs, print-on-demand may be the way to go! Whether you’re a designer looking to sell your art, a musician looking to sell custom merch, or an artist […]

February 9, 2023

On-Demand Printing & Why It’s a Smart Business Model

Due to their minimal up-front investment costs, zero need for on-hand inventory, and little to no overhead costs, print-on-demand businesses are becoming increasingly popular. Whether you’re a designer looking to sell your art, a musician looking to sell custom merch, an artist looking for new mediums on which you can […]

February 2, 2023

E-Commerce Business Plan Outlines and Templates

Whether you’re interested in launching a new e-commerce or print-on-demand business, or looking to refine and grow your existing one, having a business plan helps set the framework for success! While creating one may feel daunting, the easiest, fastest way to simplify the work of writing a business is by […]

January 26, 2023

February 2023 Holiday Email Marketing Ideas

Though February is (un)officially the, “Month of love,” it’s filled with various other holidays and marketing opportunities! Valentine’s Day most certainly commands the most attention, and accounts for the highest spending, there’s more to celebrate, and leverage, than romantic love. Consider going beyond the obvious and celebrate other types of […]

January 12, 2023

Eight Valentine’s Day Promotion Ideas for Your E-Commerce Business

Did you know? Valentine’s Day is the fifth-largest spending event in the United States, coming in just behind the winter holidays and Mother’s Day! According to The Balance, approximately 50% of people in the US celebrate Valentine’s Day and, in 2022, they spent $23.9 billion on Valentine’s Day shopping. With that in […]

January 5, 2023

Top E-Commerce Trends to Watch and Leverage in 2023

2022 was another record breaking year for e-commerce! According to data from Morgan Stanley, e-commerce sales now account for 22% of all global purchases. And in 2023, over 265 million U.S. consumers are estimated to be shopping online. Shopify’s Michael Keenan recently reported, “Two years ago, only 17.8% of sales were made from online purchases. […]

December 14, 2022

Holiday Marketing FAQ

As e-commerce businesses continue to ramp up their holiday marketing, we want to share answers to a few of the most common marketing questions! What is the best form of holiday marketing? The holiday marketing campaigns and channels that are best for your e-commerce business and brand are impacted by […]

December 7, 2022

Last-Minute Holiday Marketing Strategies for E-Commerce Businesses

The holiday season is in full swing and you can feel the energy in the air! And although the biggest shopping weekend on the year is behind us (Black Friday, Small Business Saturday, and Cyber Monday…all of which lasted more than a weekend!), shoppers are still looking for the perfect […]

November 30, 2022

2022 Black Friday to Cyber Monday Holiday Shopping Recap

According to Adobe Analytics data, the 2022 holiday shopping season is estimated to be the biggest to date! Initial reports indicate consumers spent a record $5.29B online, on Thanksgiving Day alone! A 2.9% increase year-over-year (YoY). Shoppers were enticed by big discounts in the toys and electronics categories. Online Black Friday […]