S&P News, Market Insights, and More...
June 23, 2023

Spark Your Business with These July 4th Marketing Ideas

The biggest summer holiday is quickly approaching and if you’re looking to spark your business, there’s no better time than now! Whether you want to engage customers or differentiate yourself from your competitors, consider implementing these marketing strategies to increase traffic before, and after!, the 4th of July! 1. Highlight […]
June 16, 2023

How to Feature Stickers in Your Marketing Campaigns

For over 70 years, stickers have adorned our world, gluing images, ideas, messages, concepts, and designs. From spreading political messages that helped elect officials and spark movements to building brand awareness, engaging potential customers, and showcasing fandom, stickers offer a fun, creative, attention-grabbing method of both communications and marketing. Here […]
May 26, 2023

E-Commerce Strategies for Summer

Summer unofficially kicks off this weekend, and while the season’s excitement usually leads to early summer sales, as the months wane on and consumers are more likely to be traveling and spending time outdoors, there tends to be a cooling off period that impacts retailers. Specifically, e-commerce retailers. Globally, July […]
May 5, 2023

Ten Strategies to Grow Your E-Commerce Business

When it comes to e-commerce, change is constant. From technological advancements and pricing strategies to customer engagement trends and product offerings, the e-commerce landscape is always evolving. And as consumers search for the latest and greatest products and pricing, it is imperative that e-commerce businesses are agile, and laser-focused on […]
March 17, 2023

The ‘Phygital’ Experience and Why Retailers Must Embrace It

As retailers continue to look for ways to adapt to the fluctuating economy and ever-changing demands o consumers, many are looking for new ways to engage customers and provide them with the best shopping experience, both online and in-store. Enter the “phygital” experience. TotalRetail recently shared some great examples of […]
March 2, 2023

Learn How to Convert Screen Shoppers into Buyers

Total Retail recently shared its best tips to help retailers optimize their online shopping experiences and increase sales. If you’ve been feeling the effects of the market’s significant shifts and heightened competition over the last couple of years, it’s a must-read. As more consumers engage in online shopping, the world […]
February 24, 2023

Reasons to Use Stickers in Your Marketing

Making their debut in the 1800’s, promotional stickers are not only a time tested, effective form of advertising but also a powerful, proven marketing tool. Their “old-school” cool and interactive, engaging format lend themselves to creativity and help businesses and brands cultivate their following while differentiating themselves from their competition. […]
February 16, 2023

Seven Tips for Launching a Print-on-Demand Business

If you’ve been dreaming of launching an e-commerce business that requires a minimal up-front investment, zero on-hand inventory, and little to no overhead costs, print-on-demand may be the way to go! Whether you’re a designer looking to sell your art, a musician looking to sell custom merch, or an artist […]
February 2, 2023

E-Commerce Business Plan Outlines and Templates

Whether you’re interested in launching a new e-commerce or print-on-demand business, or looking to refine and grow your existing one, having a business plan helps set the framework for success! While creating one may feel daunting, the easiest, fastest way to simplify the work of writing a business is by […]
January 12, 2023

Eight Valentine’s Day Promotion Ideas for Your E-Commerce Business

Did you know? Valentine’s Day is the fifth-largest spending event in the United States, coming in just behind the winter holidays and Mother’s Day!  According to The Balance, approximately 50% of people in the US celebrate Valentine’s Day and, in 2022, they spent $23.9 billion on Valentine’s Day shopping. With that in […]