S&P News, Market Insights, and More…

January 26, 2023

February 2023 Holiday Email Marketing Ideas

Though February is (un)officially the, “Month of love,” it’s filled with various other holidays and marketing opportunities! Valentine’s Day most certainly commands the most attention, and accounts for the highest spending, there’s more to celebrate, and leverage, than romantic love. Consider going beyond the obvious and celebrate other types of […]
January 12, 2023

Eight Valentine’s Day Promotion Ideas for Your E-Commerce Business

Did you know? Valentine’s Day is the fifth-largest spending event in the United States, coming in just behind the winter holidays and Mother’s Day!  According to The Balance, approximately 50% of people in the US celebrate Valentine’s Day and, in 2022, they spent $23.9 billion on Valentine’s Day shopping. With that in […]
January 5, 2023

Top E-Commerce Trends to Watch and Leverage in 2023

2022 was another record breaking year for e-commerce! According to data from Morgan Stanley, e-commerce sales now account for 22% of all global purchases. And in 2023, over 265 million U.S. consumers are estimated to be shopping online. Shopify’s Michael Keenan recently reported, “Two years ago, only 17.8% of sales were made from online purchases. […]
December 14, 2022

Holiday Marketing FAQ

As e-commerce businesses continue to ramp up their holiday marketing, we want to share answers to a few of the most common marketing questions! What is the best form of holiday marketing? The holiday marketing campaigns and channels that are best for your e-commerce business and brand are impacted by […]
December 7, 2022

Last-Minute Holiday Marketing Strategies for E-Commerce Businesses

The holiday season is in full swing and you can feel the energy in the air! And although the biggest shopping weekend on the year is behind us (Black Friday, Small Business Saturday, and Cyber Monday…all of which lasted more than a weekend!), shoppers are still looking for the perfect […]
November 30, 2022

2022 Black Friday to Cyber Monday Holiday Shopping Recap

According to Adobe Analytics data, the 2022 holiday shopping season is estimated to be the biggest to date! Initial reports indicate consumers spent a record $5.29B online, on Thanksgiving Day alone! A 2.9% increase year-over-year (YoY). Shoppers were enticed by big discounts in the toys and electronics categories. Online Black Friday […]
November 21, 2022

How to Win Over Customers on Black Friday and Cyber Monday

With two of retail’s biggest shopping events, Black Friday and Cyber Monday, happening in the coming week, both online and brick-and-mortar retailers are ramping up the competition. Many have already launched their holiday campaigns early and are offering steep discounts to attract shoppers! To stand out in the barrage of […]
November 17, 2022

Five Black Friday Through Cyber Monday Planning Tips for Business Owners

We’re days away from the biggest shopping season of the year! With online merchants looking to make billions in sales from Black Friday through Cyber Monday. According to Shopify, their merchants alone made more than $6 billion in sales from Black Friday through Cyber Monday last year!   In one of their […]
November 11, 2022

2022 Holiday Shipping Deadlines (Domestic Only)

Walk into any store or navigate to virtually any e-commerce website and it is evident the holiday season is in full swing! As is the need to start planning for holiday shipping! To help you do so, we are sharing the 2022 holiday shipping deadlines from the USPS, FedEx, and […]
November 4, 2022

Holiday Marketing Ideas to Increase Your Ecommerce Sales

The holiday season is one of the busiest, most critical times of the year for e-commerce businesses and online entrepreneurs. And customers are spending more online than ever before! According to studies, 2021 holiday sales increased 16.1% year-over-year in the United States, to a value of $1.221 trillion. This number is […]