According to some statistics, Americans are exposed to 4000 – 10,000 advertisements each day. No wonder “banner blindness” is so prevalent!
For those not familiar with the term, “banner blindness” is a phenomenon in web usability where visitors to a website consciously or unconsciously ignore banner-like information, which can also be called ad blindness or banner noise. Essentially, as consumers have become more inundated with both conscious and subconscious advertising efforts, they have learned how to screen and ultimately ignore ads that are not relevant to their interests or needs.
For an advertising message or campaign to capture the attention of today’s savvy, banner blind consumer, it must be creative, memorable, and engaging. Enter, sticker marketing!
Sticker marketing is one of the most cost-effective ways for businesses and brands to captivate the attention of both target and secondary audiences. Not only are stickers relatively inexpensive to produce, but they are also proven effective for promoting brands, products, and services in a memorable, lasting way. Not only do promotional stickers come in a variety of different shapes, sizes, and colors, they can be placed virtually anywhere! From cars, laptops, and reusable water bottles to backpacks, windows, sidewalks, walls, and machines, stickers are an effective marketing and advertising medium to attract attention and promote your brand!
Here are seven reasons why sticker marketing campaigns are so effective:
1. Stickers Stand Out
When compared to other forms of promotional methods, stickers are highly cost-effective. Branding is paramount to advertising success and stickers offer a cool, affordable means of spreading brand awareness.
While informational flyers and pamphlets are often thrown in the trash, people are more inclined to find a place to stick a sticker. With a little creativity, you can create a custom sticker that delivers the right message in a memorable, lasting way!
2. Stickers Promote Brand Endorsement
People love stickers! Most consumers are happy to receive a sticker, whether directly from a business or brand as a thank you, as a gift with purchase, or even as a hang tag on clothing, purses, hats, or shoes. Consumers who use and love a brand are easily converted into brand ambassadors as they are likely to use stickers to rally their support for your business by sticking them on their car, laptop, water bottle, or bike or engaging in guerilla marketing by placing the sticker in a public place.
When creating a sticker marketing campaign, it’s important to consider how customers feel when they interact and associate with your brand and think about how they may use your stickers to promote your brand.
3. Stickers Start Conversations
Stickers can play an important role in both offline and online marketing strategies. As word of mouth is the most powerful marketing tool there is, stickers get people to notice and talk about your brand. As such, stickers can boost brand awareness campaign and create a positive buzz for your business, services, or products.
4. Stickers Are Fun and Inspire Creativity
In addition to the typical sticker placements we’ve mentioned, stickers may also be stuck in unexpected places that relate to your business! Especially if your customers turn brand ambassadors! For example, you may hand out stickers at tradeshows, concerts, or industry events, give them as a gift with purchase, offer them in exchange for customers signing up for your mailing list(s), or as freebies. Once the stickers are given, there’s no telling where your customers may place them!
There are so many creative ways to use the stickers so explore them to the fullest.
5. Sticker Marketing Enhances Other Marketing Efforts
Stickers are the perfect complement to traditional marketing campaigns as they enhance branding efforts, increase exposure, and strengthen brand awareness.
6. Stickers Have Evolved
Gone are the days of boring, traditional stickers that are easy to stick and near impossible to remove, stickers have evolved! Custom stickers are available in a variety of shapes, sizes, colors, and materials. They may also be ordered and printed on-demand, with minimum quantities of one!
When developing your sticker marketing strategy, consider the surfaces that you are intending to stick your promotional sticker and design your sticker and message accordingly.
7. Stickers Have Staying Power (Both Literally and Figuratively!)
Due to their nature, stickers are a more permanent form of advertising. Stickers are also timeless in that when they are designed properly, they are less likely to go out of style or grow stale, as other mediums and campaigns tend to do. Stickers may be stuck to a variety of surfaces, in virtually any location, and they are not subject to seasonality or as impacted by trends as other campaigns may be.
Even when you are not actively marketing your business, brand, or services, your stickers can market for you! Stickers are noticeable and relatable and when people see them, they remember.
As an industry leader and innovator in print technology and automation, we specialize in ONE-OFF printing of fully customizable sticker products! Thanks to our technology and cutting-edge printing processes, we seamlessly integrate with our partners’ platforms and deliver on demand printed products direct from their e-Commerce sites and online stores!
We specialize in custom kiss-cut stickers. Fully automated. On-demand. Minimum order quantity = ONE!