As e-commerce businesses continue to ramp up their holiday marketing, we want to share answers to a few of the most common marketing questions!

What is the best form of holiday marketing?

The holiday marketing campaigns and channels that are best for your e-commerce business and brand are impacted by several factors. While it’s important to use consistent messaging and branding, to complement your brand’s voice, injecting your campaigns with holiday cheer can help elevate your marketing and attract customers. You may consider engaging your target audience with a holiday promotion, like a free gift with purchase or a tiered discount, or hosting a fun contest on your most popular social media channel. Holiday marketing campaigns should also include clear messaging about order and ship deadlines, to ensure holiday delivery.

How do you attract customers during the holidays?

Running a successful holiday marketing campaign starts with understanding your target audience. If you’re looking to attract new customers, learn their needs, find out which social media platforms they’re using, and develop new products, holiday gift guides, and ad campaigns that speak to them. Investing in the customer experience will not only attract customers during the holiday season but also build consumer loyalty in the months to come.

What are some creative holiday marketing campaign ideas?

• A holiday “spin to win” contest
• Targeted gift guides based on customer personas
• Promoted products or gift bundles
• Influencer marketing
• Promotion offering free shipping on featured products