Stickers are one of the most versatile, affordable marketing tools, adding value to virtually any company’s marketing mix! As they may be used in so many ways, and placed on practically any surface, promotional stickers offer incredible advertising value!
Whether using as a stand-alone for a promotional giveaway, gift with purchase, or thank you gift, or sticking it to something to draw attention, stickers are made to attract attention and deliver messages in ways other marketing materials simply cannot. Stickers, decals, and labels may be used to communicate the unique story or proposition of a business, brand, service, product, or idea. They may also be used to invite, expose, remind, direct, label, identify, start conversations, and drive sales! Stickers may be used to communicate and build relationships. They are universally loved and used. All these benefits, combined with incredible affordability, make stickers the perfect complement to almost any effective marketing campaign!
Sticker marketing not only commands viewers’ attention and but can also be used virtually anywhere—walls, windows, cars, computers, water bottles, backpacks, sidewalks, doors, and machinery—making it a powerful, low-cost marketing tool.
Companies and brands should consider implementing sticker marketing to:
Solidify Your Brand Image
Many companies effectively use stickers to push and promote their brand image. Logo stickers are virtually everywhere – on the backs of cars, on bulletin boards, on lamp posts, and certainly on consumer products and packaging. As such, stickers may serve as mini billboards, giving people an opportunity to take notice of your logo or slogan outside of the usual context, helping your brand maintain top-of-mind awareness.
Communicate Timely Information
Stickers may be used to communicate important sales information about a product you’re selling. For example, you can list features and benefits of a product on a sticker and put it on the product packaging. Even if the information is already printed on the packaging, the sticker will highlight it even more and draw the customer’s eye to it. This way, they might see something they could have overlooked otherwise.
If you’re having a big sale at your retail location, stickers can create interest and provide an immediate call to action. Are you having a BOGO sale? Print stickers to designate “buy one, get one free” products. Running a promotion? Design a sticker to draw attention to discounts and drive sales. Bright, bold colored stickers attract attention and create a sense of urgency that can encourage customers to purchase your product.
Launch New Products
When launching a new product or brand extension, stickers may be used to tease the launch and build buzz around the new release. Consider printing stickers to promote whatever is “coming soon” and give them as a gift with purchase. The same stickers may also be used in store to promote the release, simply place them in prominent places! Floor cling stickers are great for this.
Events and stickers go hand in hand! Whether you are simply using the stickers to promote your brand image or using them to sell a product, handing out free stickers at an event or trade show can help you create excitement and get people talking about your company, product or service. People like to get something for free, and stickers are always a fun and interactive way to reach out to your customers.
StickersAndPosters.com specializes in custom kiss-cut stickers and we serve as the printing partner for many of the largest online sticker resellers and licensors in the USA! With our fully automated, on-demand printing process and minimum order quantity = ONE!, we can help you elevate your business and your brand. As an industry leader and innovator in print technology and automation, we specialize in ONE-OFF printing of fully customizable sticker products! Thanks to our technology and cutting-edge printing processes, we seamlessly integrate with our partners’ platforms and deliver on demand printed products direct from their e-Commerce sites and online stores!
Want to learn more? Ready to get started? Contact us for a FREE consultation!