Outside of the original art piece, posters and art prints are among the most widely available, affordable, and truest form of art available for sale. Prints are affordable, versatile, widely accessible, duplicatable, and loved by people across the globe!
Whether you are a fine artist, digital artist, or creative who simply loves designing art and sharing it with the world, adding posters and wall art prints to your art sales options is a great way of reaching and attracting more fans and, in turn, more customers! If you are interested in getting your art in more homes and on more walls, here are some marketing tips to help you improve your wall art and poster sales!
The Wall Art Market is Exploding
To understand just how much money is being spent on wall art, one need to look no further than the Global Wall Decor Market Size study by Wise Guy Reports, a market research and consulting firm. According to their study, in 2016, the wall decor market was valued at 60.7 billion USD and is expected to reach 78.5 billion USD by 2025. Though the study of wall décor encompassed more than posters and artistic prints, the projections paint a clear picture that wall art is in high demand and customers are actively seeking pieces and prints to adorn their walls! Making this the perfect time for artists to add posters and prints to your galleries or e-commerce stores and ramp up your marketing efforts for selling your wall art products direct!
Why People Love Buying Art Prints and Wall Art
For many consumers and art lovers, spending $3000 on a fine art piece simply isn’t feasible, regardless of how much they love or appreciate it. Most are seeking cool, affordable pieces they can easily purchase and use to decorate their homes, offices, dorms, workspaces, or blank walls. There is a practical need for wall art products and the goal of many is to find posters and art prints to help create a feeling in the space they are decorating.
People buy posters, art prints, and wall art for a variety of reasons such as:
Art Print and Wall Art Fans
Types of wall art buyers span demographics and psychographics to include home and apartment owners and renters, first time art buyers and art lovers, students, parents, friends, and family! Virtually anyone who works in an office or at home, designs interiors, owns a boutique, shop, or store, owns a hotel, rental property, or AirBnb…the customer base is endless! And so is the income potential with selling posters, art prints, and wall art.
When People Seek Wall Art
People shop for wall art all year long! Wall art is impermanent, easy to swap out any time of year, and highly in demand year-round.
One of the best times to promote your wall art is between spring and mid-to-late summer as people are actively trying to refresh their spaces. Additionally, as people start preparing for back to school, and moving into new apartments, houses, and dorms, the demand for wall art tends to increase!
We recommend focusing your marketing on products your audience has shown the most positive response to and those that are the most versatile. By leveraging your best-selling products to get potential customers through the door, all your other products will benefit. And with on-demand print options, you’re able to make your entire portfolio available for sale, with no need to carry inventory!
Tips for Promoting Your Posters and Wall Art on Social Media
As you try to attract more customers and generate sales, self-promotion on social media can prove invaluable! Here are several ways to highlight your posters and wall art and make your designs even more appealing to current and prospective fans, followers, and customers.
Hold up your unframed artwork. This candid, authentic approach to showing your art feels both candid and authentic, while also inviting your fans into your process and helping them to engage with your masterpieces.
Showcase your works on actual walls. Not only should you consider posting photos of your posters and printed wall art on actual walls, encourage your audience to do the same and tag you! Then, ask the person who tagged you if you can reshare their post to your social media. This is a great way to get your customers excited about their purchases and engage with them on a more personal level, which is invaluable to forging relationships with your fans and building a loyal customer base.
Showcase alternative displays of your artwork. Despite the category name, wall art is not only meant to be used on walls! While large posters are most definitely intended to adorn walls or doors, consider the ways you can feature smaller prints as framed works of art to decorate shelves and desks. Smaller sized prints may also be hung on a wire singularly to create a work of art or in various sizes to create a larger, more diverse display of art. The opportunities for creativity are virtually endless!
S&P specializes in “One-off” printing of posters, stickers, and wrapping paper, printing and shipping thousands of orders each day! As a white label business partner, our goal is to work behind the scenes to make your and your customers ideas come to life! Leveraging state-of-the-art technology with advanced printing capabilities, we seamlessly automate orders and print on demand in quantities ranging from one to bulk. From receipt of the order direct from our customer’s e-Commerce platform or website, we print, pack, and drop ship directly to the end customer.
Why Choose S&P for Your Poster Production?