Summer Marketing Ideas

Summer is here, and many companies are looking for fun, festive ways to celebrate the season and boost sales.

Here are some ideas to help spark your creativity!

Graduation Season

Graduation season is in full swing! By creating campaigns for the next graduating class, you can show your customers that you genuinely care about their milestones and achievements. Offer discounts on clothing, accessories, or other items to wear with a cap and gown, like dresses, suits, shoes, and jewelry. Promote products that would make great gifts for those embarking on a new life chapter, like gift cards or dorm room essentials. You can also create graduation gift guides and share them with your audience. 

Father’s Day

Product guides and recommendations are perfect for Father’s Day. Consider creating curated product lists for all types of dads, such as the sports fan, the bookworm, and the fashionable dad. You may also want to offer discounts on your most giftable items or launch a store-wide sale so people can choose from a more comprehensive selection. As the official date draws closer, shift your strategy to focus on promoting last-minute shipping options and digital gift cards, showing your understanding of the last-minute shoppers and their need for convenience.

(Note: Father’s Day can be a sensitive holiday for some; be sure to give your customers the option to opt out of receiving Father’s Day content but still stay informed about other updates and offers from your brand.) 

Wedding Season

Since wedding season usually runs from late spring through early fall, June is an excellent time to start engaging anyone who might be planning or attending a wedding soon.

If you have a dedicated wedding shop, make sure people know about it so they can buy outfits for the occasion, whether they’ll be standing at the altar or just attending as a guest. Alternatively, you can recommend items from your shop to be given as a wedding present, adding a personal touch to the gift and making the couple feel special. 

Pro tip: Adding a Preference Collection form to your sign-up unit is a simple yet effective way to learn more about what someone is looking for. That way, you can usher them to the right content from the start to turn their interest into a conversion.

4^th of July

Patriotism is usually at an all-time high around the 4th of July, and red, white, and blue are everywhere! BBQs, parades, fireworks, and other fun celebrations feature flag-waving and patriotic clothes. So, holiday sales, promotions, and special offers are a great way to capture shoppers’ attention and increase your seasonal sales.