Introducing Our Latest Innovation, Counter Rolls!

S&P.com is proud to announce the launch of our newest innovation in print-on-demand gift wrap, Counter Rolls!  A streamlined, brand-forward solution designed to elevate the retail experience, our new print-on-demand counter rolls offer a more sophisticated approach to custom gift wrap.

Purpose-built for boutiques, gift shops, specialty retailers, and growing brands, Counter Rolls combine premium presentation with unmatched flexibility, allowing businesses to deliver a refined, consistent look at every point of sale.

Designed for Efficiency. Engineered for Impact.

Counter Rolls are continuous, digitally printed gift wrap rolls created for seamless use at checkout counters and packing stations. With the ability to cut to size on demand, businesses can maintain a polished presentation while improving speed and reducing material waste.

More importantly, every roll is fully customizable, transforming everyday packaging into a powerful extension of your brand.

A Print-on-Demand Solution Without Limitations

Unlike traditional packaging solutions, S&P.com’s Counter Rolls eliminate the barriers of bulk ordering and excess inventory.

• No minimum order requirements, order as few as one roll
• No plate or setup fees, making custom designs accessible at any scale
• 24/7 online ordering with a fully automated workflow from cart to delivery
• Direct-to-customer fulfillment, including printing, packing, and drop shipping

This on-demand model allows brands to stay agile, launching seasonal designs, testing new patterns, or supporting promotions without operational complexity.

Premium Materials. Professional Results.

Every Counter Roll is produced using high-quality materials and advanced digital printing technology to ensure durability, performance, and visual impact.

• Available in matte (92 gsm) and satin (90 gsm) finishes
• Full-bleed, edge-to-edge printing (29” width) for uninterrupted designs
• Scratch and water resistant surface for reliable handling
• Flexible, durable paper that resists cracking when folded or creased
• Recyclable materials with environmentally conscious HP Indigo ElectroInks

Each roll is also packaged for protection and ease of use, with core tabs designed to fit standard 1” dispensers.

Built for Real-World Retail

Counter Rolls are available in both half and full ream sizes, including:

• 29” x 417 ft rolls
• 29” x 833 ft rolls

With grid lines printed on the reverse side for precise cutting and efficient use (as shown on page 1 of the flier), teams can wrap products quickly and consistently, without sacrificing presentation.

Standard production timelines of 2–4 business days ensure you can move quickly from concept to execution.

Elevate Every Customer Interaction

Packaging is no longer an afterthought, it’s an integral part of the customer experience. Counter Rolls empower businesses to:

• Reinforce brand identity at the point of sale
• Create a premium, gift-ready presentation
• Improve operational efficiency at checkout
• Reduce overhead by eliminating inventory storage

Whether you’re wrapping a single purchase or fulfilling high-volume orders, Counter Rolls deliver a consistent, elevated experience that customers notice, and remember.

Now Available from S&P.com

With the launch of Custom Counter Rolls, S&P.com continues to expand its suite of print-on-demand solutions designed to help businesses grow without added complexity.

Create, customize, and order your Counter Rolls today, and turn every package into a branded experience!