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E-Commerce Business Builder
January 18, 2022
When it comes to online shopping, consumers value trust above all else! As consumers continue to embrace e-commerce channels to shop for everything from groceries and household items to clothing, gifts, and virtually everything in between, and established retailers and start-ups compete for market share, building trust has become paramount […]
January 6, 2022
A new year brings new opportunities! For retailers and e-commerce businesses who have been adjusting their sales tactics to respond to the ever-changing market conditions of the last couple of years, this new year also brings a lot of questions as to how best to engage with existing customers, reach […]
December 8, 2021
The 2020 holiday shopping season sparked a profound shift in consumer behavior. With the strongest Black Friday on record (by a lot), which carried momentum through the Christmas holiday, online holiday revenue grew 32%, Y-o-Y, exceeding $188.2 billion for the first time ever! With 2021 holiday e-commerce sales projected to exceed […]
December 2, 2021
If you’re interested in launching an e-commerce business or selling products or services online, these seven steps will help get you started! Step 1: Research As with any new business endeavor, the first step in learning how to start an e-commerce business is conducting the necessary research. Thoroughly evaluate the […]
September 22, 2021
The e-commerce channel is positioned for continued growth! While the pandemic accelerated its trajectory, consumer purchasing habits from 2020 are expected to continue accelerating throughout (and beyond!) 2021. A recent report from eMarketer projects that retail e-commerce sales in the U.S. will increase by 13.7% to $908.73 billion. While online opportunities abound, starting an e-commerce […]
September 8, 2021
If you are looking for an easy, cost effective way to expand your e-commerce store offerings, product line extensions may be the answer! By definition, a product line extension is the use of an established product brand name for a new item in the same product category. Line extensions occur […]